ODYSSEY® battery, a premium brand of battery manufactured by EnerSys®, has selected local digital agency DaBrian Marketing Group, LLC to manage its most recent internet marketing campaign.
ODYSSEY® batteries can be used for a variety of applications, from powersports to commercial fleets and more. ODYSSEY® batteries are manufactured to outperform competitors, even in the most extreme power applications. Thanks to their 99.99% pure lead plate construction and unparalleled build quality, ODYSSEY® batteries deliver the perfect combination of power and performance.
“Our initial conversation with the ODYSSEY® battery team was primarily for social media marketing, but after further review, we were able to offer ODYSSEY® battery a creative digital solution to effectively handle several of their marketing challenges,” said Daniel Laws, President & CEO of DaBrian Marketing Group. “We’re excited to see the impact that we can collectively bring to the brand.”
DaBrian Marketing Group, LLC (DMG) has been tasked with developing and managing ODYSSEY® battery’s social media marketing strategy and implementation as well as providing consultation and custom solutions during a major conversion period for the brand. DMG will apply the industry’s best practices, provide actionable recommendations, and accurately measure every marketing initiative with analytics data. Through this engagement, ODYSSEY® battery will amplify its digital reach and visibility.
“We are very excited to be partnering with DaBrian Marketing Group,” said Maria Orlando-Krick, marketing manager for specialty markets. “Our ODYSSEY® battery line targets the aftermarket industry and in order to stay engaged with our consumers, our social media presence needs to be strong and engaging. I am confident that DaBrian Marketing Group will be able to get us to that next level.”
Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.
EnerSys, the world leader in stored energy solutions for industrial applications, manufactures, distributes and services reserve power, motive power and starting, lighting and ignition (SLI) batteries, chargers, power equipment, and battery accessories to customers worldwide. SLI batteries are used for trucks and buses, passenger cars, boats, personal watercraft, ATVs, motorcycles and garden tractors. The company also provides aftermarket and customer support services to its customers from more than 100 countries through its sales and manufacturing locations around the world. For more information about EnerSys and its ODYSSEY® batteries, visit www.enersys.com or www.odysseybattery.com.