Image Source: Shopify
Shopify operates on a seasonal release cycle, In March, 2025 Shopify released Horizon. Horizon is Shopify's Summer 2025 Edition release, which includes over 150+ updates from design flexibility to AI-powered workflows. Whether you work as a developer or an ecommerce business owner, there's an update or feature to help streamline how you sell, scale, and support your customers.
In this overview, we will explore some of the most important Horizon updates and how they can enhance your online business.
Image Source: Shopify
Shopify has rolled out 3 major theme updates:
With these new updates Shopify is enhancing creative flexibility while maintaining its ease of use. This will give developers and merchants more control while eliminating the usual design and development roadblocks.
Image Source: Shopify
Shopify’s AI-powered assistant, Sidekick, just got a major upgrade which includes:
These upgrades give it the ability to think across steps, synthesize insights, and offer more relevant suggestions. It’s still early, and skepticism is warranted, but if this helps operators solve problems faster, it’s a step in the right direction.
Image Source: Shopify
Shopify’s Point-of-Sale system has undergone a complete redesign:
Whether you’re running a pop-up shop or managing multiple locations, the new POS system brings the efficiency and personalization of online selling to physical retail.
Image Source: Shopify
Shopify’s checkout process just got a major boost in speed, flexibility, and security:
The checkout experience is one of the most critical moments in the customer journey—it's where interest turns into revenue. With performance improvements that reduce load times and lower drop-off rates, new global shipping options that simplify cross-border fulfillment, and expanded channel support—including the ability to sell physical products in virtual environments like Roblox—Shopify is turning checkout into a powerful engine for growth.
Image Source: Shopify
Selling internationally is now easier than ever:
This unlocks real operational value. Merchants operating across different legal entities can now manage them from one admin. No more spinning up duplicate stores just to separate taxes or ownership. Not flashy, but an actual infrastructure shift for global ecommerce teams.
Marketers and retention teams now have access to several powerful updates:
The Campaigns tool includes QR codes, UTM tracking, shareable links, and better attribution controls all in one place. For marketers who need to measure success, this is a huge time-saver. It’ll be interesting to see how it integrates with more advanced external analytics, but it’s great to see Shopify addressing this need.
Shopify’s consumer-facing app continues to evolve as a discovery and loyalty channel.
Shop is quietly becoming a key sales and retention channel for brands, especially as it improves discovery and mobile experience.
Image Source: Shopify
Shopify continues investing in B2B commerce, especially for wholesale operations.
Online store owners selling to both retail and wholesale customers can now manage everything in one place—no more duplicate sites or clunky workarounds.
Fulfillment improvements focus on speed, scale, and simplicity:
Faster fulfillment leads to happier customers—and now, Shopify is making it easier than ever to deliver speed and reliability without increasing overhead. Whether you're managing inventory, routing shipments, or tracking orders, everything works together to support growth while keeping your operations lean and effective
Image Source: Shopify
Shopify’s development experience just got a major upgrade—cleaner, more flexible, and AI-enhanced:
Big Win for Developers: The new app management dashboard, introduced during Shopify Summer Edition, lets developers preview changes before deployment and provides early access to Plus-only features in dev stores. This update brings more transparency and better tools, which can lead to the creation of better apps—improving the entire Shopify landscape.
Wondering how these updates will affect your store? Let DaBrian Marketing Group guide you through the Shopify Summer ’25 Edition. Reach out today to discuss your Shopify needs and make sure you’re fully leveraging these exciting new features!