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Subscribe Today! en Fri, 02 Dec 2022 11:30:00 GMT 2022-12-02T11:30:00Z en Why Your B2C Company Needs Customer Value Marketing https://blog.dabrianmarketing.com/why-b2c-company-needs-customer-value-marketing <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/why-b2c-company-needs-customer-value-marketing" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/apples-1841132_960_720.jpg" alt="Customer Value Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15171"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad27bfc"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9bac0ed elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Platforms come and go and companies change how and when they sell, but the main goal of business remains the same: to generate profit. Without profits, there are no resources for growth <span style="font-size: 11px;">—</span> or for marketing! That’s why it’s critical for savvy digital marketers to be able to quantify their contributions and the long-term value of their work to the company’s bottom line.&nbsp;</p> <p><span style="font-size: 1.8rem;">Customer Value Marketing (CVM) is a new strategy for B2C businesses which aims to maximize profit from marketing activities and quantify it in such a way that businesses know which tactics and customers are delivering the results they need. CVM compliments and extends traditional inbound marketing because it makes the choices of marketers directly responsible for and responsive to income production.</span></p> <p>The strategy is based on the customer lifetime value and marketing automation concepts, with the main aim of building the highest possible value for consumer services customers over time. This goal is accomplished through automatically personalized client-seller interactions that take into account the <a href="https://dabrianmarketing.com/industries/b2c-marketing/"><span>B2C buying process</span></a> in a modern, digital world.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbeec35"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-518164c elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>B2C vs. B2B Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a1eab"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-dc07c5a elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Business-to-consumer marketing has long been differentiated from its counterpart, business-to-business marketing, based on the idea that while the former focuses on quick solutions and enjoyable content, B2B marketing is more concerned with building relationships and proving a product's return on investment for a business customer. As customers increasingly spend more time researching brands and their reviews, online, however, the marketing landscape is changing.</p> <p>The B2C purchase process is becoming more nonlinear and less predictable and resembling B2B in some ways. New client acquisitions are becoming more expensive and requiring more touchpoints. More market fragmentation also means a greater degree of customer segmentation and the need to not only market your product more specifically but build loyal followers that will buy your product repeatedly and evangelize your brand to others. With B2C, it’s no longer just about quick, easy, replaceable transactions.</p> <p>The cost of retaining existing clients is often 10 times lower than the cost of acquiring new ones. Why? Well, for starters there’s a 2-in-3 chance that a customer who bought your product once will want to buy it again. Second, existing customers are the best target audience when you want to introduce something new. Finally, as people increasingly rely on reviews, delighting existing customers can become a cost-effective way of obtaining new ones since you are simply relying on free word-of-mouth.</p> <p>Customer Value Marketing, therefore, includes these three characteristics of the B2C sector, but not by leveraging automation strategies to focus on acquiring <em>new</em> clients; rather, it uses automation to put a strong emphasis on keeping and maximizing profit from existing customers in hopes that they will buy repeatedly, and that their friends and followers will come along for the ride.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a994dc4"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-bb68f28 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>The Drivers of Customer Value Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a7ec6"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-80c5881 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Now </span>that we’ve established the need for customer value marketing in a hyper-segmented B2C space, let's talk specifics. What are the hallmarks of an effective CVM approach? Experts have identified four key drivers:</p> <ul> <li>Outstanding quality service</li> <li>Marketing trademark price</li> <li>Existing relationships or experiences</li> <li>Personal experience and educational bias</li> </ul> <p>To summarize, the better the quality and personalization of your product or service, the higher your clicks, conversions, and ROI will be. If you want to get the best effects, execute personalization at each and every step of the lead management process, from lead nurturing to lead retention. But this isn’t new. Where Customer Value Marketing takes the next step is by maintaining that the process of personalization should not end at the moment of the purchase.&nbsp;</p> <p>As time passes, customers change their interests, shopping patterns, and habits. Therefore, it is critical to make the personalization-related tasks an ongoing, not a one-time, activity. Dynamic personalization allows you to both keep the customer and increase her value over time. And it doesn’t stop there. That personalization and repeated interactions allow you to build more accurate look-alike groups and get more returns from your remarketing efforts and other paid ads.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6c97d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b47397b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"> <span style="font-size: 1.8rem;">&nbsp;</span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f03b55"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-e95defa elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>The Importance of Customer Value Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147940e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5f98e38 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Customer interests are essential to both the customer and the retailer. Customer value marketing is an indicator that can create better product and service offerings. Positive customer value marketing keeps the product in demand in the market and leads to repetitive business for the seller.&nbsp;</p> <p>Customer value marketing can also be regarded as "cost performance." When customers realize that they have received positive value from the money paid for their products, they buy again, spread word of mouth, and lead to market success.</p> <p><span style="font-weight: 400;">Customer value marketing is one of the most critical new tactics for a B2C business, but it is <a href="https://www.marketingtutor.net/customer-value/"><span>challenging to apply and calculate</span></a>. Therefore, it is essential for the pricing and product departments that may take advantage of it to strike the right balance between features and pricing to derive value after the purchase.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b4c14"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3174dd9 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>Toward CVM In 2023</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b0c46"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-89f3c02 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Successful customer value marketing means setting up your sales, marketing, and customer service teams for success, communicating more effectively, and ensuring that you’re having good conversations with your clients that build relationships over time. Stop wasting valuable resources on legacy tactics — reallocate your marketing spend to attract and engage the right customers, in the right place, at the right time, using current methods such as CVM. If you still have questions</span><strong>, </strong><a href="https://dabrianmarketing.com/contact"><strong>contact DaBrian Marketing Group</strong></a> today.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520aae8d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2f965b42 elementor-align-center elementor-mobile-align-center dmg-buttom elementor-widget elementor-widget-button"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> &nbsp; </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/why-b2c-company-needs-customer-value-marketing" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/apples-1841132_960_720.jpg" alt="Customer Value Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15171"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad27bfc"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9bac0ed elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Platforms come and go and companies change how and when they sell, but the main goal of business remains the same: to generate profit. Without profits, there are no resources for growth <span style="font-size: 11px;">—</span> or for marketing! That’s why it’s critical for savvy digital marketers to be able to quantify their contributions and the long-term value of their work to the company’s bottom line.&nbsp;</p> <p><span style="font-size: 1.8rem;">Customer Value Marketing (CVM) is a new strategy for B2C businesses which aims to maximize profit from marketing activities and quantify it in such a way that businesses know which tactics and customers are delivering the results they need. CVM compliments and extends traditional inbound marketing because it makes the choices of marketers directly responsible for and responsive to income production.</span></p> <p>The strategy is based on the customer lifetime value and marketing automation concepts, with the main aim of building the highest possible value for consumer services customers over time. This goal is accomplished through automatically personalized client-seller interactions that take into account the <a href="https://dabrianmarketing.com/industries/b2c-marketing/"><span>B2C buying process</span></a> in a modern, digital world.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbeec35"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-518164c elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>B2C vs. B2B Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a1eab"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-dc07c5a elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Business-to-consumer marketing has long been differentiated from its counterpart, business-to-business marketing, based on the idea that while the former focuses on quick solutions and enjoyable content, B2B marketing is more concerned with building relationships and proving a product's return on investment for a business customer. As customers increasingly spend more time researching brands and their reviews, online, however, the marketing landscape is changing.</p> <p>The B2C purchase process is becoming more nonlinear and less predictable and resembling B2B in some ways. New client acquisitions are becoming more expensive and requiring more touchpoints. More market fragmentation also means a greater degree of customer segmentation and the need to not only market your product more specifically but build loyal followers that will buy your product repeatedly and evangelize your brand to others. With B2C, it’s no longer just about quick, easy, replaceable transactions.</p> <p>The cost of retaining existing clients is often 10 times lower than the cost of acquiring new ones. Why? Well, for starters there’s a 2-in-3 chance that a customer who bought your product once will want to buy it again. Second, existing customers are the best target audience when you want to introduce something new. Finally, as people increasingly rely on reviews, delighting existing customers can become a cost-effective way of obtaining new ones since you are simply relying on free word-of-mouth.</p> <p>Customer Value Marketing, therefore, includes these three characteristics of the B2C sector, but not by leveraging automation strategies to focus on acquiring <em>new</em> clients; rather, it uses automation to put a strong emphasis on keeping and maximizing profit from existing customers in hopes that they will buy repeatedly, and that their friends and followers will come along for the ride.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a994dc4"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-bb68f28 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>The Drivers of Customer Value Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a7ec6"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-80c5881 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Now </span>that we’ve established the need for customer value marketing in a hyper-segmented B2C space, let's talk specifics. What are the hallmarks of an effective CVM approach? Experts have identified four key drivers:</p> <ul> <li>Outstanding quality service</li> <li>Marketing trademark price</li> <li>Existing relationships or experiences</li> <li>Personal experience and educational bias</li> </ul> <p>To summarize, the better the quality and personalization of your product or service, the higher your clicks, conversions, and ROI will be. If you want to get the best effects, execute personalization at each and every step of the lead management process, from lead nurturing to lead retention. But this isn’t new. Where Customer Value Marketing takes the next step is by maintaining that the process of personalization should not end at the moment of the purchase.&nbsp;</p> <p>As time passes, customers change their interests, shopping patterns, and habits. Therefore, it is critical to make the personalization-related tasks an ongoing, not a one-time, activity. Dynamic personalization allows you to both keep the customer and increase her value over time. And it doesn’t stop there. That personalization and repeated interactions allow you to build more accurate look-alike groups and get more returns from your remarketing efforts and other paid ads.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6c97d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b47397b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"> <span style="font-size: 1.8rem;">&nbsp;</span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f03b55"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-e95defa elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>The Importance of Customer Value Marketing</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147940e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5f98e38 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Customer interests are essential to both the customer and the retailer. Customer value marketing is an indicator that can create better product and service offerings. Positive customer value marketing keeps the product in demand in the market and leads to repetitive business for the seller.&nbsp;</p> <p>Customer value marketing can also be regarded as "cost performance." When customers realize that they have received positive value from the money paid for their products, they buy again, spread word of mouth, and lead to market success.</p> <p><span style="font-weight: 400;">Customer value marketing is one of the most critical new tactics for a B2C business, but it is <a href="https://www.marketingtutor.net/customer-value/"><span>challenging to apply and calculate</span></a>. Therefore, it is essential for the pricing and product departments that may take advantage of it to strike the right balance between features and pricing to derive value after the purchase.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b4c14"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3174dd9 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><strong>Toward CVM In 2023</strong></h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b0c46"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-89f3c02 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Successful customer value marketing means setting up your sales, marketing, and customer service teams for success, communicating more effectively, and ensuring that you’re having good conversations with your clients that build relationships over time. Stop wasting valuable resources on legacy tactics — reallocate your marketing spend to attract and engage the right customers, in the right place, at the right time, using current methods such as CVM. If you still have questions</span><strong>, </strong><a href="https://dabrianmarketing.com/contact"><strong>contact DaBrian Marketing Group</strong></a> today.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520aae8d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2f965b42 elementor-align-center elementor-mobile-align-center dmg-buttom elementor-widget elementor-widget-button"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> &nbsp; </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fwhy-b2c-company-needs-customer-value-marketing&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy digital marketing social marketing Product Inventory B2C Marketing Fri, 02 Dec 2022 11:30:00 GMT https://blog.dabrianmarketing.com/why-b2c-company-needs-customer-value-marketing 2022-12-02T11:30:00Z Dabrian Marketing Group Philadelphia Capital Advisory Firm Invests in New Website https://blog.dabrianmarketing.com/philadelphia-capital-advisory-firm-invests-in-new-website-1 <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/philadelphia-capital-advisory-firm-invests-in-new-website-1" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/feature-301669099-hs-min.jpeg" alt="Philadelphia Capital Advisory Firm" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;">DaBrian Marketing Group, LLC announces the launch of the <a href="https://phicapadvisors.com/">new PhiCap Advisors website</a>. Building of the new site was the first in a series of recommendations made in the <a href="https://promo.dabrianmarketing.com/inbound-success-plan">Inbound Success Plan</a> designed specifically for PhiCap Advisors by DaBrian Marketing Group, and is part of their ongoing marketing strategy.&nbsp; The goal was to update, then launch a fresh site in alignment with the new direction of the company.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/philadelphia-capital-advisory-firm-invests-in-new-website-1" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/feature-301669099-hs-min.jpeg" alt="Philadelphia Capital Advisory Firm" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;">DaBrian Marketing Group, LLC announces the launch of the <a href="https://phicapadvisors.com/">new PhiCap Advisors website</a>. Building of the new site was the first in a series of recommendations made in the <a href="https://promo.dabrianmarketing.com/inbound-success-plan">Inbound Success Plan</a> designed specifically for PhiCap Advisors by DaBrian Marketing Group, and is part of their ongoing marketing strategy.&nbsp; The goal was to update, then launch a fresh site in alignment with the new direction of the company.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fphiladelphia-capital-advisory-firm-invests-in-new-website-1&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> web designer Website design WordPress website development website redesign web design services for small business Wed, 30 Nov 2022 12:00:00 GMT https://blog.dabrianmarketing.com/philadelphia-capital-advisory-firm-invests-in-new-website-1 2022-11-30T12:00:00Z Dabrian Marketing Group Telephone Company Launches Private Network Website in Lehigh Valley https://blog.dabrianmarketing.com/telephone-company-launches-private-networks-website-in-lehigh-valley <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/telephone-company-launches-private-networks-website-in-lehigh-valley" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/feature-264879241-hs-min.jpg" alt="Allentown Pa" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;">DaBrian Marketing Group, LLC announces the new Keystone Metrofiber website, KM Private Wireless, a next-generation, cloud-based, private 5G and LTE platform. This solution is designed to simplify private wireless, delivering everything needed to easily design, install, and manage your own private wireless network.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/telephone-company-launches-private-networks-website-in-lehigh-valley" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/feature-264879241-hs-min.jpg" alt="Allentown Pa" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;">DaBrian Marketing Group, LLC announces the new Keystone Metrofiber website, KM Private Wireless, a next-generation, cloud-based, private 5G and LTE platform. This solution is designed to simplify private wireless, delivering everything needed to easily design, install, and manage your own private wireless network.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Ftelephone-company-launches-private-networks-website-in-lehigh-valley&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> web design web development website redesign Web Design Strategy/Website Strategy Wed, 23 Nov 2022 12:04:00 GMT https://blog.dabrianmarketing.com/telephone-company-launches-private-networks-website-in-lehigh-valley 2022-11-23T12:04:00Z Dabrian Marketing Group Improving Customer Experience Management https://blog.dabrianmarketing.com/how-to-keep-customers-coming-back <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/how-to-keep-customers-coming-back" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Customer%20terms%20written%20in%20sky%20over%20ocean.jpeg" alt="Improving Customer Experience Management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Do you know what keeps your customers happy and returning after their first purchase? No matter what the product or service is, that magic that brings them back through your doors, or on your websites is the experience they had their first purchase.&nbsp;</span></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/how-to-keep-customers-coming-back" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Customer%20terms%20written%20in%20sky%20over%20ocean.jpeg" alt="Improving Customer Experience Management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Do you know what keeps your customers happy and returning after their first purchase? No matter what the product or service is, that magic that brings them back through your doors, or on your websites is the experience they had their first purchase.&nbsp;</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fhow-to-keep-customers-coming-back&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Video Marketing B2B Social Media Marketing & Management Healthcare & Wellness Ecommerce & Retail Marketing customer relationship management increase brand awareness CRM customer relationship management tools Yelp social brand identity sales CRM Restaurant Marketing clients brand development Facebook business education Social Media Management Twitter Facebook Tips Twitter Tips business strategy Social Strategy customer Web Design Trends BigCommerce customer relationship system Shopify Retail Sales client appreciation UX Design Web Design Strategy/Website Strategy shopify website UX research UX SOCIAL ECOMMERCE Thu, 17 Nov 2022 21:00:00 GMT alaws@dabrianmarketing.com (Adrian Laws) https://blog.dabrianmarketing.com/how-to-keep-customers-coming-back 2022-11-17T21:00:00Z Online Reputation Management to Protect Your Brand https://blog.dabrianmarketing.com/online-reputation-management-to-protect-your-brand <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/online-reputation-management-to-protect-your-brand" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Business%20man%20pointing%20to%20transparent%20board%20with%20text%20Reputation%20Management.jpeg" alt="online reputation management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span style="font-size: 20px;">What is reputation management?</span></h2> <p>According to <a href="https://www.gartner.com/en/marketing/glossary/reputation-management#:~:text=Reputation%20management%20is%20the%20practice,seizing%20opportunities%20to%20boost%20reputation."><span>Gartner,</span></a> reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats, and proactively seizing opportunities to boost reputation.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/online-reputation-management-to-protect-your-brand" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Business%20man%20pointing%20to%20transparent%20board%20with%20text%20Reputation%20Management.jpeg" alt="online reputation management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span style="font-size: 20px;">What is reputation management?</span></h2> <p>According to <a href="https://www.gartner.com/en/marketing/glossary/reputation-management#:~:text=Reputation%20management%20is%20the%20practice,seizing%20opportunities%20to%20boost%20reputation."><span>Gartner,</span></a> reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats, and proactively seizing opportunities to boost reputation.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fonline-reputation-management-to-protect-your-brand&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> local seo Social Media Management online reputation management reputation management Thu, 10 Nov 2022 15:44:50 GMT dlaws@dabrianmarketing.com (Daniel Laws) https://blog.dabrianmarketing.com/online-reputation-management-to-protect-your-brand 2022-11-10T15:44:50Z Reading High School Alumni Builds Reading Education Foundation Website https://blog.dabrianmarketing.com/reading-high-school-alumni-builds-reading-education-foundation-website <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/reading-high-school-alumni-builds-reading-education-foundation-website" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/ref-mockup-min-1.png" alt="Reading High School Alumni Builds Reading Education Foundation Website" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;"><strong>Reading, PA</strong>: Today, DaBrian Marketing Group, LLC announces the launch of the Reading Education Foundation website. The project's goals are to build overall awareness of the organization and its events as well as support its fundraising initiatives.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/reading-high-school-alumni-builds-reading-education-foundation-website" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/ref-mockup-min-1.png" alt="Reading High School Alumni Builds Reading Education Foundation Website" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: justify;"><strong>Reading, PA</strong>: Today, DaBrian Marketing Group, LLC announces the launch of the Reading Education Foundation website. The project's goals are to build overall awareness of the organization and its events as well as support its fundraising initiatives.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Freading-high-school-alumni-builds-reading-education-foundation-website&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Website design press release WordPress website development website redesign Wed, 02 Nov 2022 16:07:30 GMT dlaws@dabrianmarketing.com (Daniel Laws) https://blog.dabrianmarketing.com/reading-high-school-alumni-builds-reading-education-foundation-website 2022-11-02T16:07:30Z 3 B2C Customer Retention Lessons From The Pandemic https://blog.dabrianmarketing.com/3-b2c-customer-retention-lessons-pandemic <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/3-b2c-customer-retention-lessons-pandemic" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/online-4275963_960_720.jpg" alt="3 B2C Customer Retention Lessons From The Pandemic" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15171"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad27bfc"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9bac0ed elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">The pandemic and ensuing economic turmoil forced almost every business to change how they market. Small and medium-sized B2C (business-to-consumer) businesses were particularly vulnerable; however, many found new ways to sell despite their challenges. They also re-learned the value of customer retention, and many of those <a href="https://dabrianmarketing.com/industries/b2c-marketing/">B2C marketing lessons</a> are still valuable more than two years later.&nbsp;<br><br></span><span style="font-weight: 400;">Since</span><span style="font-weight: 400;"> we know consumers have shifted more of their attention online -- perhaps to stay -- B2C businesses need to continue to evolve, rather than reverse course back to their outmoded, 2019 consumer marketing tactics. They need to 1) structure their marketing teams to best tap into that traffic, 2) communicate more effectively, and 3) ensure that their social media efforts are optimized. All 3 lessons are essential for maximizing B2C customer retention in 2023 -- and beyond.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbeec35"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-518164c elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Retention Marketing Goes Digital</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a1eab"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-dc07c5a elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">The most obvious marketing development from 2020-2022 has been the acceleration of digital. The legacy of hybrid and remote work has changed the way many consumers shop and interact. Naturally, businesses are also shifting how they attract new clients and retain their long-time ones. </span><span style="font-weight: 400;">Deloitte outlined four marketing keys</span><span style="font-weight: 400;"> for organizations for customer retention, specifically:</span></p> <ol> <li style="font-weight: 400;"><strong>Keep Teams Connected </strong><span style="font-weight: 400;">– Ensure in-office, remote work, and hybrid members have the resources needed to effectively communicate and coordinate with each other and customers&nbsp;</span></li> <li style="font-weight: 400;"><strong>Engage Customers with Unified Empathy </strong><span style="font-weight: 400;">– Listen to your customer and ensure the interactions they are having with your brand are consistent across channels</span></li> <li style="font-weight: 400;"><strong>Personalize Digital Experiences</strong><span style="font-weight: 400;"> – Continue to shift resources into digital techniques such as remarketing ads to deliver the right message, to the right person, at the right time</span></li> <li style="font-weight: 400;"><strong>Optimize Marketing Resources </strong><span style="font-weight: 400;">– Now more than ever, </span><a href="https://dabrianmarketing.com/digital-analytics/"><span style="font-weight: 400;">you need analytics experts in your corne</span></a><span style="font-weight: 400;">r to ensure you’re leveraging the wealth of information at your fingertips</span></li> </ol> <p><span style="font-weight: 400;">Especially when engaging with returning clients, you need to create personalized journeys across the channels and in the settings that they are</span><span style="font-weight: 400;"> using. For example, the use of mobile devices as a share of total devices never rebounded to pre-pandemic levels. Without a careful adjustment to your <a href="https://dabrianmarketing.com/digital-marketing/seo/">SEO strategy</a>, your current website and geotargeting in local listings might have the wrong focus, leading to lost customers. You also need to carefully consider how your customers can and will interact with your business. As customers expect a seamless experience, your service channels must deliver a consistent message to maintain that hard-earned loyalty.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a994dc4"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-bb68f28 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Communicate Availability</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a7ec6"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-80c5881 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">According to McKinsey, the availability of products and services remains the number one reason </span><a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing"><span style="font-weight: 400;">customers switch their brand allegiance</span></a><span style="font-weight: 400;">. For marketers seeking to retain customers, this means multiple things. The most obvious (if most difficult) response is to increase the days of inventory on-hand of products or the availability of time slots for services. This remains an ongoing challenge for some due to overseas shipping constraints, key product &amp; part shortages, and now a looming (if not existing) global recession.&nbsp; &nbsp;&nbsp;</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6c97d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b47397b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"></div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-542b03d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-961a439 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">But what if the overseas lead time for your products precludes increasing stock levels? This is where timely communication is paramount. For high-volume items, consider placing a banner on your website to indicate when the product will be in-stock. If you aren’t already collecting customer emails, now is the perfect time to create a subscriber list so that you can be proactive with notifying customers about availability. If you're ready, you should also consider installing a comprehensive CRM platform like HubSpot to help communicate more efficiently and effectively.&nbsp;</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f03b55"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-e95defa elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Social Holds The Key To 2023</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147940e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5f98e38 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Organizations should be prepared to dedicate more resources to social media marketing in 2023. </span><span style="font-weight: 400;">Social media </span><span style="font-weight: 400;">accounted for 23% of total US marketing budgets in Q3 2022, up from 13% in Q3 2019. Marketers are increasingly making customer retention a priority and recognize that social media remains a key to hitting their targets. Presented with a list of 5 objectives and asked to choose their primary one in 2023, more than twice as many marketing leaders pointed to customer retention (32.6%) as acquisition (14%).</span></p> <p><span style="font-weight: 400;">As stated, the primary method businesses are using to engage and retain is social media. <a href="https://dabrianmarketing.com/digital-marketing/social-media-marketing/">Social media</a> is the perfect channel for brands to create repeat customers and build advocates that promote your business. Platforms such as Facebook, Twitter, Instagram, and LinkedIn can help you start and maintain meaningful conversations with your most important assets. If newer platforms such as TikTok intimidate you, make sure you hire an agency with experience using those approaches, as the audience and messaging can be very different.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b4c14"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3174dd9 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Toward Marketing In 2023</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b0c46"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-89f3c02 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Successful retention marketing means setting up your sales, marketing, and customer service teams for success, </span><span style="font-weight: 400;">communicating more effectively, and ensuring that you’re having good conversations with your clients. </span><span style="font-weight: 400;">Stop wasting valuable resources on legacy tactics </span><span style="font-weight: 400;">— </span><span style="font-weight: 400;">re-allocate your marketing spend to attract and engage the right customers, in the right place, at the right time, using the current methods. If you still have questions</span><strong>, </strong><a href="https://dabrianmarketing.com/contact"><strong>contact DaBrian Marketing Group</strong></a> today.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520aae8d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2f965b42 elementor-align-center elementor-mobile-align-center dmg-buttom elementor-widget elementor-widget-button"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> &nbsp; </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/3-b2c-customer-retention-lessons-pandemic" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/online-4275963_960_720.jpg" alt="3 B2C Customer Retention Lessons From The Pandemic" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15171"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad27bfc"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9bac0ed elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">The pandemic and ensuing economic turmoil forced almost every business to change how they market. Small and medium-sized B2C (business-to-consumer) businesses were particularly vulnerable; however, many found new ways to sell despite their challenges. They also re-learned the value of customer retention, and many of those <a href="https://dabrianmarketing.com/industries/b2c-marketing/">B2C marketing lessons</a> are still valuable more than two years later.&nbsp;<br><br></span><span style="font-weight: 400;">Since</span><span style="font-weight: 400;"> we know consumers have shifted more of their attention online -- perhaps to stay -- B2C businesses need to continue to evolve, rather than reverse course back to their outmoded, 2019 consumer marketing tactics. They need to 1) structure their marketing teams to best tap into that traffic, 2) communicate more effectively, and 3) ensure that their social media efforts are optimized. All 3 lessons are essential for maximizing B2C customer retention in 2023 -- and beyond.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbeec35"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-518164c elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Retention Marketing Goes Digital</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a1eab"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-dc07c5a elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">The most obvious marketing development from 2020-2022 has been the acceleration of digital. The legacy of hybrid and remote work has changed the way many consumers shop and interact. Naturally, businesses are also shifting how they attract new clients and retain their long-time ones. </span><span style="font-weight: 400;">Deloitte outlined four marketing keys</span><span style="font-weight: 400;"> for organizations for customer retention, specifically:</span></p> <ol> <li style="font-weight: 400;"><strong>Keep Teams Connected </strong><span style="font-weight: 400;">– Ensure in-office, remote work, and hybrid members have the resources needed to effectively communicate and coordinate with each other and customers&nbsp;</span></li> <li style="font-weight: 400;"><strong>Engage Customers with Unified Empathy </strong><span style="font-weight: 400;">– Listen to your customer and ensure the interactions they are having with your brand are consistent across channels</span></li> <li style="font-weight: 400;"><strong>Personalize Digital Experiences</strong><span style="font-weight: 400;"> – Continue to shift resources into digital techniques such as remarketing ads to deliver the right message, to the right person, at the right time</span></li> <li style="font-weight: 400;"><strong>Optimize Marketing Resources </strong><span style="font-weight: 400;">– Now more than ever, </span><a href="https://dabrianmarketing.com/digital-analytics/"><span style="font-weight: 400;">you need analytics experts in your corne</span></a><span style="font-weight: 400;">r to ensure you’re leveraging the wealth of information at your fingertips</span></li> </ol> <p><span style="font-weight: 400;">Especially when engaging with returning clients, you need to create personalized journeys across the channels and in the settings that they are</span><span style="font-weight: 400;"> using. For example, the use of mobile devices as a share of total devices never rebounded to pre-pandemic levels. Without a careful adjustment to your <a href="https://dabrianmarketing.com/digital-marketing/seo/">SEO strategy</a>, your current website and geotargeting in local listings might have the wrong focus, leading to lost customers. You also need to carefully consider how your customers can and will interact with your business. As customers expect a seamless experience, your service channels must deliver a consistent message to maintain that hard-earned loyalty.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a994dc4"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-bb68f28 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Communicate Availability</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a7ec6"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-80c5881 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">According to McKinsey, the availability of products and services remains the number one reason </span><a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing"><span style="font-weight: 400;">customers switch their brand allegiance</span></a><span style="font-weight: 400;">. For marketers seeking to retain customers, this means multiple things. The most obvious (if most difficult) response is to increase the days of inventory on-hand of products or the availability of time slots for services. This remains an ongoing challenge for some due to overseas shipping constraints, key product &amp; part shortages, and now a looming (if not existing) global recession.&nbsp; &nbsp;&nbsp;</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d6c97d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b47397b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"></div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-542b03d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-961a439 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">But what if the overseas lead time for your products precludes increasing stock levels? This is where timely communication is paramount. For high-volume items, consider placing a banner on your website to indicate when the product will be in-stock. If you aren’t already collecting customer emails, now is the perfect time to create a subscriber list so that you can be proactive with notifying customers about availability. If you're ready, you should also consider installing a comprehensive CRM platform like HubSpot to help communicate more efficiently and effectively.&nbsp;</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f03b55"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-e95defa elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Social Holds The Key To 2023</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147940e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5f98e38 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Organizations should be prepared to dedicate more resources to social media marketing in 2023. </span><span style="font-weight: 400;">Social media </span><span style="font-weight: 400;">accounted for 23% of total US marketing budgets in Q3 2022, up from 13% in Q3 2019. Marketers are increasingly making customer retention a priority and recognize that social media remains a key to hitting their targets. Presented with a list of 5 objectives and asked to choose their primary one in 2023, more than twice as many marketing leaders pointed to customer retention (32.6%) as acquisition (14%).</span></p> <p><span style="font-weight: 400;">As stated, the primary method businesses are using to engage and retain is social media. <a href="https://dabrianmarketing.com/digital-marketing/social-media-marketing/">Social media</a> is the perfect channel for brands to create repeat customers and build advocates that promote your business. Platforms such as Facebook, Twitter, Instagram, and LinkedIn can help you start and maintain meaningful conversations with your most important assets. If newer platforms such as TikTok intimidate you, make sure you hire an agency with experience using those approaches, as the audience and messaging can be very different.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6b4c14"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3174dd9 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Toward Marketing In 2023</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b0c46"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-89f3c02 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Successful retention marketing means setting up your sales, marketing, and customer service teams for success, </span><span style="font-weight: 400;">communicating more effectively, and ensuring that you’re having good conversations with your clients. </span><span style="font-weight: 400;">Stop wasting valuable resources on legacy tactics </span><span style="font-weight: 400;">— </span><span style="font-weight: 400;">re-allocate your marketing spend to attract and engage the right customers, in the right place, at the right time, using the current methods. If you still have questions</span><strong>, </strong><a href="https://dabrianmarketing.com/contact"><strong>contact DaBrian Marketing Group</strong></a> today.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520aae8d"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2f965b42 elementor-align-center elementor-mobile-align-center dmg-buttom elementor-widget elementor-widget-button"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> &nbsp; </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2F3-b2c-customer-retention-lessons-pandemic&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy digital marketing social marketing Covid-19 Product Inventory B2C Marketing Wed, 26 Oct 2022 19:16:37 GMT msanders@dabrianmarketing.com (Michael Sanders) https://blog.dabrianmarketing.com/3-b2c-customer-retention-lessons-pandemic 2022-10-26T19:16:37Z What are remarketing ads and why is remarketing important? https://blog.dabrianmarketing.com/what-are-remarketing-ads-and-why-is-remarketing-important <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/what-are-remarketing-ads-and-why-is-remarketing-important" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/what-are-remarketing-ads-01-min.jpeg" alt="remarketing ads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most times, we have only one chance to make a good first impression. But not when it comes to online marketing. In online marketing, we have opportunities to do it repeatedly. In essence, we have opportunities to remarket, thus increasing our chances to make a better impression.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/what-are-remarketing-ads-and-why-is-remarketing-important" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/what-are-remarketing-ads-01-min.jpeg" alt="remarketing ads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Most times, we have only one chance to make a good first impression. But not when it comes to online marketing. In online marketing, we have opportunities to do it repeatedly. In essence, we have opportunities to remarket, thus increasing our chances to make a better impression.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fwhat-are-remarketing-ads-and-why-is-remarketing-important&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> native ads facebook ads Google Ads ppc advertising Bing Ads ppc management LinkedIn Ads shopping ads Wed, 05 Oct 2022 16:59:33 GMT dlaws@dabrianmarketing.com (Daniel Laws) https://blog.dabrianmarketing.com/what-are-remarketing-ads-and-why-is-remarketing-important 2022-10-05T16:59:33Z What Is HubSpot CMS? https://blog.dabrianmarketing.com/what-is-hubspot-cms <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/what-is-hubspot-cms" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/what-is-hubspot-cms-01-min.jpeg" alt="What is HubSpot CMS?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>To have a better understanding of what HubSpot CMS is, it would be best to first define a CMS. A CMS, or content management system, is a software application that allows users to build and manage a website from scratch, or using templates or themes to speed up productivity.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/what-is-hubspot-cms" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/what-is-hubspot-cms-01-min.jpeg" alt="What is HubSpot CMS?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>To have a better understanding of what HubSpot CMS is, it would be best to first define a CMS. A CMS, or content management system, is a software application that allows users to build and manage a website from scratch, or using templates or themes to speed up productivity.</p> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fwhat-is-hubspot-cms&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> CMS web design web development hubspot cms CMS Hub hubspot agency Thu, 29 Sep 2022 19:34:52 GMT https://blog.dabrianmarketing.com/what-is-hubspot-cms 2022-09-29T19:34:52Z Mark Mapp Improve Customer Acquisition: Stop Attracting The Wrong Customers! https://blog.dabrianmarketing.com/marketing-strategy/improve-customer-acquisition <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/marketing-strategy/improve-customer-acquisition" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/clouds-1840213_1920-3.jpg" alt="Improve Customer Acquisition: Stop Attracting The Wrong Customers!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15115"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb163c"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-34cc72b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"></div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9b953"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4352898 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is paramount to the growth of your B2C business. However, many organizations fall short because they attract the wrong type of website traffic, leads, and clients. Narrowing your focus and refining your customer personas will help you stop wasting valuable resources on the wrong types of people and enable you to bring in more ideal customers for your business.</span></p> <p><span style="font-weight: 400;">One key factor to improve customer acquisition is to stop targeting your current customers; instead, target the customers that will drive your business forward! Chances are, your current marketing efforts are simply attracting more potential clients who will not be profitable or engaged. In this article, we examine five signs that your business is attracting the wrong customers — and how to fix the underlying issues so that you bring on more of the clients your business needs in 2023. </span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81bc36c"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5ae1759 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1. You Still Haven’t Defined Your Customers</h2> </div> </div> <div class="elementor-element elementor-element-1683d5c elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If you still haven’t defined your current and ideal customers and shared that knowledge among your employees, you’re firing blind. The most critical attribute to discover about your customers is their buying intent</span><i><span style="font-weight: 400;">.</span></i><span style="font-weight: 400;"> Knowing why the people who buy your goods and services chose </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> product or service is paramount to understanding both what is driving the marketplace and your key differentiator within it.<br><br><span>Businesses need to <a href="https://dabrianmarketing.com/blog/seo/writing-to-personas-seo/">develop personas</a> that encompass different segments of their target audience’s interests, roles, and concerns. This way they can determine which topics are most relevant, and how to shape their message to be most effective. B2C businesses should target specific traits within a demographic. From there, your message must speak to a specific audience based upon factors such as geographic location, age, employment, education, etc.</span></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea08190"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2bc5c63 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2. You Haven’t Defined Yourself</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0efffb0"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9112469 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If you truly believe in something, someone will probably disagree with you and get upset. And that’s ok. If you aren’t upsetting anyone, it’s likely that your brand is so vanilla that it doesn’t mean much of anything, to anyone. It’s impossible to gain the vocal champions you need among clients to spread the word about your business if you don’t stand for anything. Your goal should be to have a clear vision and mission statement and attract clients that share your values. Check out our blog to </span><a href="https://dabrianmarketing.com/blog/marketing-strategy/4-steps-find-brand-voice/"><span style="font-weight: 400;">learn how to find your brand voice</span></a><span style="font-weight: 400;">. </span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e48e8"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5971871 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3. You Compete Primarily On Price</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7852137"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-c85ff65 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">There are only a few valid ways to compete — and if you are Walmart, go ahead and compete on price. Are you Walmart? I didn’t think so. If you don’t have the lowest cost structure and compete on price, eventually you’ll go out of business. That’s just how numbers work. Stop chasing low-value clients who prompt you to do 80% of the work but 20% of the profits. The ones worth your while aren’t the ones who talk about price until you’ve established your value. And once you’ve established your value, you have the flexibility to charge more. It’s really that simple.</span></p> <p>With those ends in mind, think about how you can deliver value to justify the price you need to charge for your product or service. Successful brands like Apple and Starbucks are selling you much more than just computers and coffee--they're selling you the entire experience of interacting with their brand. Everything from Apple's sleek, white packaging to Starbucks' warm, cozy atmosphere is part of the brand experience. Think about how you can create a brand experience for your own customers, whether that means delivering a personal/local touch, higher quality, or faster &amp; more convenient delivery.&nbsp;</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b1b613"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-c5c1f12 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4. You Don’t Do Enough Discovery&nbsp;</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66eabaf"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-23da9d3 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Before your marketing team can effectively do anything, they need to intimately understand the pain points and goals of your clients. If your customer service, project management, and/or salespeople don’t have the right tools or exert enough effort to have a firm grasp on the motivations of new customers, it will be next to impossible for your marketing team to consistently deliver value-driven solutions. &nbsp;</span></p> <p><span style="font-weight: 400;"><span>Before investing time and money to acquire customers through standard paid channels, think hard about the </span>buyer’s journey<span>—the 3-stage process by which buyers 1) become aware of, 2) consider and assess, and 3) decide to purchase—or pass on—a new product or service. Where are your consumers located? When do they think about a purchase decision or a usage decision? The answers to these questions will improve all of your marketing efforts in the long run.&nbsp;</span></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53a17e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-f4bba64 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">5. You Have A Disorganized or Inconsistent Sales &amp; Marketing Process</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1409780"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-033a360 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If your company doesn’t continue to put energy into re-establishing your brand, over and over again, you will find that your brand value erodes over time. A disorganized brand will attract disorganized clients, and that spells death for your business. You want a firm brand (again, it’s ok to alienate some folks) that evokes a belief in everyone on your team — and by extension, it will evoke a belief in the people with whom you want to work. <br><br>Paying attention to customer experience management will also improve your customer acquisition numbers. <span>Make sure that all aspects of your brand--your packaging, product design, logo presentation, customer service calls, emails, EVERYTHING -- are consistent, from day to day, customer to customer, sale to sale. People love familiarity, and you can capitalize on this by creating a quality experience that is the same every time someone purchases from your store.</span><br></span></p> <p><span style="color: #282f7e; font-size: 2em;">Fixing The Issue</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d598403"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b457859 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Now that we’ve established the “wrong” customers, how do you go about attracting the right customers to improve customer acquisition? Everything boils down to a strategy that aligns your brand, profit model, and target buyer persona with each other. Try these three fixes for starters:</span></p> <ul> <li><strong>Create Your Target Persona&nbsp;</strong></li> </ul> <p><span style="font-weight: 400;">Note: the operative word here is “target”. That means you need to stop being all things to all people. You have to drill down and discern what is the core audience your business aims to serve. It may be a role, an industry, or a service — it might even be some combination of all three. Either way, focus on a narrow niche and get to know it better than anyone else in your market. That will lend credibility to your offering and allow you to earn a better profit for your services (see below). Here is a previous article to help get you started on </span><a href="https://dabrianmarketing.com/blog/seo/writing-to-personas-seo/"><span style="font-weight: 400;">writing to target personas</span></a><span style="font-weight: 400;">.&nbsp;</span></p> <ul> <li><strong>Create Your Profit Model</strong></li> </ul> <p><span style="font-weight: 400;">When businesses attract the wrong types of customers, it’s often due to a bad pricing strategy. If you price too low, you’re going to attract bargain shoppers who bleed your time and resources. We are not advocating that you overcharge: we’re just saying you should reframe your business and brand story so that it focuses on the value that you can bring to customers. Sell them on your unique ability to solve their problem and you’ll be surprised what they’re willing to pay.&nbsp;</span></p> <ul> <li><strong>Create The Right Story</strong></li> </ul> <p><span style="font-weight: 400;">Your brand narrative acts as a beacon to attract and retain the right (or wrong) types of customers. Creating the right story typically involves the following elements:&nbsp;</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Distill your core values and your brand purpose</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Create a mission statement if you don’t have one</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Dig deep to understand why you started the business in the first place&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find elements that make your brand unique</span></li> </ul> <p><span style="font-weight: 400;">When telling your story, try and visualize the ideal customers. Craft your story to appeal to them. Introduce story elements that would filter out customers that are wrong for your business. For this, you need to go back to the buyer persona creation step.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454f10b"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-30fd67b elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wrapping it Up</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d13b63"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1c2c4e6 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Being prepared for the post-COVID world means knowing whether you are attracting the right — or the wrong — customers, and why. Understanding where you’re going wrong from among the five common errors is a start to improve customer acquisition. From there, narrowing your focus and refining your buyer personas will help you stop wasting valuable resources on the wrong types of people and enable you to bring in more ideal customers for your business. If you still have questions, </span><a href="https://dabrianmarketing.com/contact"><span style="font-weight: 400;">contact </span><span style="font-weight: 400;">DaBrian Marketing Group</span></a><span style="font-weight: 400;"> Today</span><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.dabrianmarketing.com/marketing-strategy/improve-customer-acquisition" title="" class="hs-featured-image-link"> <img src="https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/clouds-1840213_1920-3.jpg" alt="Improve Customer Acquisition: Stop Attracting The Wrong Customers!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="elementor elementor-15115"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb163c"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-34cc72b elementor-widget elementor-widget-image"> <div class="elementor-widget-container"> <div class="elementor-image"></div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9b953"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4352898 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is paramount to the growth of your B2C business. However, many organizations fall short because they attract the wrong type of website traffic, leads, and clients. Narrowing your focus and refining your customer personas will help you stop wasting valuable resources on the wrong types of people and enable you to bring in more ideal customers for your business.</span></p> <p><span style="font-weight: 400;">One key factor to improve customer acquisition is to stop targeting your current customers; instead, target the customers that will drive your business forward! Chances are, your current marketing efforts are simply attracting more potential clients who will not be profitable or engaged. In this article, we examine five signs that your business is attracting the wrong customers — and how to fix the underlying issues so that you bring on more of the clients your business needs in 2023. </span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81bc36c"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5ae1759 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1. You Still Haven’t Defined Your Customers</h2> </div> </div> <div class="elementor-element elementor-element-1683d5c elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If you still haven’t defined your current and ideal customers and shared that knowledge among your employees, you’re firing blind. The most critical attribute to discover about your customers is their buying intent</span><i><span style="font-weight: 400;">.</span></i><span style="font-weight: 400;"> Knowing why the people who buy your goods and services chose </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> product or service is paramount to understanding both what is driving the marketplace and your key differentiator within it.<br><br><span>Businesses need to <a href="https://dabrianmarketing.com/blog/seo/writing-to-personas-seo/">develop personas</a> that encompass different segments of their target audience’s interests, roles, and concerns. This way they can determine which topics are most relevant, and how to shape their message to be most effective. B2C businesses should target specific traits within a demographic. From there, your message must speak to a specific audience based upon factors such as geographic location, age, employment, education, etc.</span></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea08190"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-2bc5c63 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2. You Haven’t Defined Yourself</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0efffb0"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9112469 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If you truly believe in something, someone will probably disagree with you and get upset. And that’s ok. If you aren’t upsetting anyone, it’s likely that your brand is so vanilla that it doesn’t mean much of anything, to anyone. It’s impossible to gain the vocal champions you need among clients to spread the word about your business if you don’t stand for anything. Your goal should be to have a clear vision and mission statement and attract clients that share your values. Check out our blog to </span><a href="https://dabrianmarketing.com/blog/marketing-strategy/4-steps-find-brand-voice/"><span style="font-weight: 400;">learn how to find your brand voice</span></a><span style="font-weight: 400;">. </span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e48e8"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-5971871 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3. You Compete Primarily On Price</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7852137"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-c85ff65 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">There are only a few valid ways to compete — and if you are Walmart, go ahead and compete on price. Are you Walmart? I didn’t think so. If you don’t have the lowest cost structure and compete on price, eventually you’ll go out of business. That’s just how numbers work. Stop chasing low-value clients who prompt you to do 80% of the work but 20% of the profits. The ones worth your while aren’t the ones who talk about price until you’ve established your value. And once you’ve established your value, you have the flexibility to charge more. It’s really that simple.</span></p> <p>With those ends in mind, think about how you can deliver value to justify the price you need to charge for your product or service. Successful brands like Apple and Starbucks are selling you much more than just computers and coffee--they're selling you the entire experience of interacting with their brand. Everything from Apple's sleek, white packaging to Starbucks' warm, cozy atmosphere is part of the brand experience. Think about how you can create a brand experience for your own customers, whether that means delivering a personal/local touch, higher quality, or faster &amp; more convenient delivery.&nbsp;</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b1b613"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-c5c1f12 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4. You Don’t Do Enough Discovery&nbsp;</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66eabaf"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-23da9d3 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Before your marketing team can effectively do anything, they need to intimately understand the pain points and goals of your clients. If your customer service, project management, and/or salespeople don’t have the right tools or exert enough effort to have a firm grasp on the motivations of new customers, it will be next to impossible for your marketing team to consistently deliver value-driven solutions. &nbsp;</span></p> <p><span style="font-weight: 400;"><span>Before investing time and money to acquire customers through standard paid channels, think hard about the </span>buyer’s journey<span>—the 3-stage process by which buyers 1) become aware of, 2) consider and assess, and 3) decide to purchase—or pass on—a new product or service. Where are your consumers located? When do they think about a purchase decision or a usage decision? The answers to these questions will improve all of your marketing efforts in the long run.&nbsp;</span></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53a17e"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-f4bba64 elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">5. You Have A Disorganized or Inconsistent Sales &amp; Marketing Process</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1409780"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-033a360 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">If your company doesn’t continue to put energy into re-establishing your brand, over and over again, you will find that your brand value erodes over time. A disorganized brand will attract disorganized clients, and that spells death for your business. You want a firm brand (again, it’s ok to alienate some folks) that evokes a belief in everyone on your team — and by extension, it will evoke a belief in the people with whom you want to work. <br><br>Paying attention to customer experience management will also improve your customer acquisition numbers. <span>Make sure that all aspects of your brand--your packaging, product design, logo presentation, customer service calls, emails, EVERYTHING -- are consistent, from day to day, customer to customer, sale to sale. People love familiarity, and you can capitalize on this by creating a quality experience that is the same every time someone purchases from your store.</span><br></span></p> <p><span style="color: #282f7e; font-size: 2em;">Fixing The Issue</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d598403"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-b457859 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Now that we’ve established the “wrong” customers, how do you go about attracting the right customers to improve customer acquisition? Everything boils down to a strategy that aligns your brand, profit model, and target buyer persona with each other. Try these three fixes for starters:</span></p> <ul> <li><strong>Create Your Target Persona&nbsp;</strong></li> </ul> <p><span style="font-weight: 400;">Note: the operative word here is “target”. That means you need to stop being all things to all people. You have to drill down and discern what is the core audience your business aims to serve. It may be a role, an industry, or a service — it might even be some combination of all three. Either way, focus on a narrow niche and get to know it better than anyone else in your market. That will lend credibility to your offering and allow you to earn a better profit for your services (see below). Here is a previous article to help get you started on </span><a href="https://dabrianmarketing.com/blog/seo/writing-to-personas-seo/"><span style="font-weight: 400;">writing to target personas</span></a><span style="font-weight: 400;">.&nbsp;</span></p> <ul> <li><strong>Create Your Profit Model</strong></li> </ul> <p><span style="font-weight: 400;">When businesses attract the wrong types of customers, it’s often due to a bad pricing strategy. If you price too low, you’re going to attract bargain shoppers who bleed your time and resources. We are not advocating that you overcharge: we’re just saying you should reframe your business and brand story so that it focuses on the value that you can bring to customers. Sell them on your unique ability to solve their problem and you’ll be surprised what they’re willing to pay.&nbsp;</span></p> <ul> <li><strong>Create The Right Story</strong></li> </ul> <p><span style="font-weight: 400;">Your brand narrative acts as a beacon to attract and retain the right (or wrong) types of customers. Creating the right story typically involves the following elements:&nbsp;</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Distill your core values and your brand purpose</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Create a mission statement if you don’t have one</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Dig deep to understand why you started the business in the first place&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find elements that make your brand unique</span></li> </ul> <p><span style="font-weight: 400;">When telling your story, try and visualize the ideal customers. Craft your story to appeal to them. Introduce story elements that would filter out customers that are wrong for your business. For this, you need to go back to the buyer persona creation step.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454f10b"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-30fd67b elementor-widget elementor-widget-heading"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wrapping it Up</h2> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d13b63"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-1c2c4e6 elementor-widget elementor-widget-text-editor"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span style="font-weight: 400;">Being prepared for the post-COVID world means knowing whether you are attracting the right — or the wrong — customers, and why. Understanding where you’re going wrong from among the five common errors is a start to improve customer acquisition. From there, narrowing your focus and refining your buyer personas will help you stop wasting valuable resources on the wrong types of people and enable you to bring in more ideal customers for your business. If you still have questions, </span><a href="https://dabrianmarketing.com/contact"><span style="font-weight: 400;">contact </span><span style="font-weight: 400;">DaBrian Marketing Group</span></a><span style="font-weight: 400;"> Today</span><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=5624560&amp;k=14&amp;r=https%3A%2F%2Fblog.dabrianmarketing.com%2Fmarketing-strategy%2Fimprove-customer-acquisition&amp;bu=https%253A%252F%252Fblog.dabrianmarketing.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound marketing Marketing Strategy brand development Personas Lead Generation Marketing Wed, 21 Sep 2022 13:00:00 GMT msanders@dabrianmarketing.com (Michael Sanders) https://blog.dabrianmarketing.com/marketing-strategy/improve-customer-acquisition 2022-09-21T13:00:00Z