416 Blair Ave,
Reading, PA 19601
cpa
December 12, 2012
Bidding is More than Just How You Pay
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
Subscribe to our Blog
Recent Posts
Categories
- Marketing Strategy (125)
- web design (78)
- digital marketing (69)
- Search Engine Optimization (SEO) (61)
- Paid Search (PPC) (59)
- Digital Analytics (53)
- Google Analytics (48)
- News & Events (48)
- seo (47)
- Social Media Marketing & Management (44)
- PPC (43)
- Content Marketing (41)
- Ecommerce & Retail Marketing (38)
- Mobile marketing (33)
- Business to Business Marketing (32)
- Inbound marketing (29)
- local seo (29)
- eCommerce (28)
- Website design (27)
- social media (26)
- email marketing (25)
- social media marketing (25)
- B2B (20)
- website redesign (20)
- B2B marketing (19)
- Pay Per Click (19)
- marketing (19)
- website development (19)
- Google AdWords (17)
- SEO strategy (16)
- press release (16)
- web development (16)
- Financial Services (15)
- social media strategy (15)
- Social Media Management (14)
- content (14)
- ecommerce marketing (14)
- B2B marketing agency (13)
- Digital Branding (12)
- Video Marketing (12)
- sales (12)
- Analytics (11)
- Retail Marketing (11)
- SEM (11)
- branding (11)
- digital advertising (11)
- internet marketing (11)
- marketing automation (11)
- online shopping (11)
- search engine optimization (11)
- web analytics (11)
- increase brand awareness (10)
- lead generation (10)
- local listing management (10)
- responsive web design (10)
- Healthcare & Wellness (9)
- Inbound Marketing Strategies (9)
- Lead Generation Marketing (9)
- Social Strategy (9)
- WordPress (9)
- web design services for small business (9)
- 2024 Planning (8)
- Bank Marketing (8)
- CRM (8)
- Google Ads (8)
- PPC Marketing (8)
- Retail Sales (8)
- SEO Services (8)
- Web Design Strategy/Website Strategy (8)
- Web Security (8)
- project management (8)
- redesign website (8)
- social marketing (8)
- social media analytics (8)
- 2025 Planning (7)
- AdWords (7)
- Bing Ads (7)
- Content Planning (7)
- Mobile design (7)
- business strategy (7)
- content development (7)
- content optimization (7)
- content strategy (7)
- financial services marketing (7)
- link building (7)
- mobile (7)
- mobile website (7)
- ppc advertising (7)
- social tips (7)
- strategic marketing (7)
- web designer (7)
- website (7)
- CMS (6)
- Customer Persona (6)
- Link Earning (6)
- Online Sales (6)
- Search Engine Marketing (6)
- Shopify (6)
- Social Media Metrics (6)
- Web Design Trends (6)
- b2b sales (6)
- brand development (6)
- hubspot cms (6)
- measurement (6)
- news and events (6)
- shopping ads (6)
- small business (6)
- social analytics (6)
- strategy (6)
- Healthcare Marketing (5)
- Home Services (5)
- SEO measurement (5)
- Sales Strategy (5)
- account-based marketing (5)
- brand identity (5)
- customer relationship management (5)
- customer relationship management tools (5)
- google shopping (5)
- inbound marketing strategy (5)
- lead generation website (5)
- marketing insights (5)
- marketing tips (5)
- paid search campaigns (5)
- ppc management (5)
- video (5)
- CMS Hub (4)
- Call Tracking (4)
- Facebook (4)
- Improve productivity (4)
- Inbound Sales Strategy (4)
- KPIs (4)
- Local Listings (4)
- Logo Design (4)
- Non-Profit Marketing (4)
- Outbound Sales Strategy (4)
- Paid Search (4)
- Plumbing Marketing (4)
- SERPS (4)
- Uncategorized (4)
- brand guidelines (4)
- conversions (4)
- creative design (4)
- customer relationship system (4)
- dabrian marketing (4)
- data (4)
- digital marketing strategy (4)
- ecommerce SEO (4)
- email (4)
- financial advisors marketing (4)
- financial marketing (4)
- hubspot agency (4)
- keyword research (4)
- leads (4)
- mobile advertising (4)
- news (4)
- paid online advertising (4)
- security (4)
- shopify website (4)
- social advertising (4)
- tag management (4)
- trends (4)
- user experience (4)
- web developer (4)
- 2023 (3)
- Adobe Analytics (3)
- Amazon Advertising (3)
- Automotive Marketing (3)
- B2B Search Marketing (3)
- B2C Marketing (3)
- Google My Business (3)
- Growth Driven Design (3)
- Hospital Marketing (3)
- Insurance Marketing (3)
- Lawn Care Marketing (3)
- LinkedIn (3)
- Measurement Planning (3)
- Multivariate Testing (3)
- Online Business (3)
- Partnership (3)
- Personas (3)
- Product Inventory (3)
- ROI (3)
- SEO Reporting (3)
- Social media updates (3)
- Time Management (3)
- Twitter (3)
- UX Design (3)
- UX research (3)
- Wealth Management marketing (3)
- adCenter (3)
- advertising (3)
- api (3)
- attribution modeling (3)
- big data (3)
- business to business (3)
- credit union (3)
- customer (3)
- digital content (3)
- digital marketing agency (3)
- digital marketing services (3)
- email for ecommerce (3)
- facebook ads (3)
- google partners connect (3)
- graphic design (3)
- home improvement (3)
- hubspot (3)
- hubspot crm (3)
- instagram (3)
- local search (3)
- measuring SEO (3)
- minority owned businesses (3)
- monitor (3)
- online reputation management (3)
- online store (3)
- optimization (3)
- paid search advertising (3)
- pay per click advertising campaigns (3)
- ppc account management (3)
- reputation management (3)
- sales CRM (3)
- sales pipeline (3)
- smart goals (3)
- tips (3)
- voice search (3)
- 2022 (2)
- 2023 planning (2)
- 2024 (2)
- AI Content (2)
- Artificial Intelligence (2)
- B2B eCommerce (2)
- BigCommerce (2)
- Business growth opportunities (2)
- COVID (2)
- Continuous Website Improvement (2)
- Covid-19 (2)
- Facebook Tips (2)
- Facebook business (2)
- GDPR (2)
- Gmail tips (2)
- Google Business Profile (2)
- Google event (2)
- Home Improvement Marketing (2)
- LinkedIn Ads (2)
- Marketing Budgeting (2)
- Minority Business Enterprise (2)
- Online Advertising (2)
- Organic Search (2)
- Product Data Feed (2)
- Qualitative Data (2)
- Restaurant Marketing (2)
- SEO Agency (2)
- SOCIAL ECOMMERCE (2)
- Twitter Tips (2)
- UX (2)
- Video SEO (2)
- Yelp (2)
- ad copy (2)
- automated bidding (2)
- bank advertising (2)
- budget (2)
- business growth (2)
- certification (2)
- client appreciation (2)
- clients (2)
- cloud (2)
- compliance (2)
- construction marketing (2)
- content promotion (2)
- copywriting (2)
- data driven culture (2)
- data mining (2)
- data privacy (2)
- design (2)
- digital avertising (2)
- digital marketing measurement (2)
- digital transformation (2)
- digital vs traditional (2)
- education (2)
- email analytics (2)
- email marketing measurement (2)
- enhanced campaigns (2)
- guide (2)
- home services marketing (2)
- hootsuite (2)
- hosting services (2)
- hubspot sales (2)
- implementing (2)
- inbound leads (2)
- inbound success plan (2)
- industries (2)
- industry solutions (2)
- internet (2)
- landing (2)
- landing page (2)
- lead generation tools (2)
- lehigh valley (2)
- local business (2)
- local event (2)
- local listing (2)
- logo types (2)
- marketing metrics (2)
- marketing tools (2)
- measure (2)
- mobile analytics (2)
- mobile app (2)
- mobile optimization (2)
- mobile seo (2)
- multichannel (2)
- multichannel marketing (2)
- native ads (2)
- news release (2)
- non-profit (2)
- nonprofit marketing (2)
- omnichannel Marketing (2)
- on-page seo (2)
- one page web design (2)
- operations process (2)
- outbound marketing (2)
- phone calls (2)
- platform (2)
- plumbing (2)
- rackspace (2)
- reading pa (2)
- remarketing (2)
- sales funnel (2)
- sales plan (2)
- segmentation (2)
- self marketing (2)
- social (2)
- social media tips (2)
- successful (2)
- target audience (2)
- technical seo (2)
- testing (2)
- tracking (2)
- universal analytics (2)
- work platforms (2)
- #agencylife (1)
- 1 page sales plan (1)
- 2021 (1)
- 2022 planning (1)
- 5 basic principles (1)
- AAF (1)
- AAF-GLV (1)
- ABM (1)
- Alignment (1)
- American Advertising Federation (1)
- American Advertising Federation Greater Lehigh Val (1)
- Artificial intelligence (AI) (1)
- AuthorRank (1)
- Backlinks (1)
- Brightlocal (1)
- Cheap SEO Services (1)
- Cloud U (1)
- Cold Calls (1)
- Cold Email (1)
- Cold Outreach (1)
- Conversion Tracking (1)
- Copywriter (1)
- Display Advertising (1)
- Dynamic Text (1)
- GK Elite (1)
- General (1)
- Google Guidelines (1)
- Google Rankbrain (1)
- Google Rankings (1)
- Google reviews (1)
- Google+ (1)
- Hospitality & Travel (1)
- Hubspot Onboarding (1)
- Landscaping Marketing (1)
- Legal advice (1)
- Load-Time (1)
- MBE (1)
- MWBE (1)
- Microsoft adCenter (1)
- Millennials (1)
- ODYSSEY Battery (1)
- Pest Control Marketing (1)
- Pipedrive (1)
- Programmatic Advertising (1)
- Project Management Systems (1)
- Quality Score (1)
- ROAS (1)
- SBE (1)
- SEO strategy in 2015 (1)
- Sales Calls (1)
- Sales Prospecting (1)
- Sales and Marketing Alignment (1)
- Soc (1)
- Toptrends (1)
- URL Structure (1)
- URL tagging (1)
- User Behavior (1)
- VeteransDay (1)
- Woocommerce (1)
- accessibilitiy (1)
- accessibility (1)
- accounts (1)
- administrative (1)
- agency transparency (1)
- algorithm management (1)
- align (1)
- analytics framework (1)
- artisanal cheese (1)
- attribution (1)
- audience segmentation (1)
- authorship (1)
- auto dealers (1)
- b2b buying habits (1)
- bidding strategy (1)
- blog (1)
- bounce rate (1)
- bug (1)
- business (1)
- business plan (1)
- business systems (1)
- business tech (1)
- buyer's journey (1)
- buying process (1)
- campaign tagging (1)
- campaign tracking (1)
- capturing (1)
- cause marketing (1)
- citations (1)
- click-and-mortar (1)
- column hack (1)
- combination marks (1)
- communication (1)
- competitor analysis (1)
- competitor research (1)
- consumer services (1)
- content hub (1)
- content syndication (1)
- conversion (1)
- cost data (1)
- cpa (1)
- cpc (1)
- crowdsourced marketing (1)
- crowdsourcing (1)
- customer segments (1)
- cyber monday (1)
- daa symposium (1)
- data driven marketing (1)
- dental marketing (1)
- desktop design (1)
- don draper (1)
- downtown improvement district (1)
- efforts (1)
- election (1)
- email campaigns (1)
- email design (1)
- email guidelines (1)
- email organizing tips (1)
- emblems (1)
- engagement (1)
- enterprise search (1)
- event (1)
- event sponsorship (1)
- exact (1)
- expansion (1)
- experiments (1)
- free website (1)
- ga (1)
- gmail tricks (1)
- google authorship (1)
- greater lehigh valley chamber of commerce (1)
- growth strategies (1)
- heartbleed (1)
- hiring (1)
- hubspot content hub (1)
- hubspot solutions partner (1)
- icons (1)
- increase (1)
- infographic (1)
- insurance and trust (1)
- integrated marketing (1)
- integration (1)
- interactive content (1)
- inventory file (1)
- kerning (1)
- keyword match types (1)
- keywords (1)
- law firm (1)
- law firm marketing (1)
- law practice (1)
- legal services (1)
- letter marks (1)
- life science (1)
- logo creation (1)
- logos (1)
- mad men (1)
- maintenance (1)
- manufacturing marketing (1)
- marketing event (1)
- marketing for law (1)
- medical marketing (1)
- meetings (1)
- member insights (1)
- metrics (1)
- mobile banking (1)
- multitasking (1)
- myth (1)
- new (1)
- new hire (1)
- new year's resolution (1)
- newhire (1)
- nonprofit (1)
- office (1)
- one page website (1)
- online marketing (1)
- opportunity house (1)
- outdated (1)
- pages (1)
- parallax scrolling (1)
- partner (1)
- pharma marketing (1)
- pharmaceutical (1)
- pitfalls (1)
- pivot tables (1)
- privacy (1)
- problem planning (1)
- product feed (1)
- productivity (1)
- project manager (1)
- project mgmt system (1)
- projects (1)
- prospects (1)
- quality (1)
- rank higher (1)
- regulated (1)
- relations (1)
- remote workspace (1)
- retargeting (1)
- return on ad spend (1)
- reviews (1)
- rich snippets (1)
- sales enablement (1)
- sales enablement tools (1)
- sales goals (1)
- say cheese reopening (1)
- schema markup (1)
- search engines (1)
- search rankings (1)
- seocial (1)
- single page website (1)
- snap map (1)
- snapchat (1)
- snapchat business (1)
- snapchat tips (1)
- social commerce (1)
- social media agency (1)
- social media marketing agencies (1)
- social media tools (1)
- social monitoring (1)
- socialytics (1)
- storytelling (1)
- superiors (1)
- supply chain (1)
- symbols (1)
- tag management solution (1)
- tagline development (1)
- tariffs (1)
- task management (1)
- team (1)
- thankyouforyourservice (1)
- time blocking (1)
- traditional marketing (1)
- tutorial (1)
- twitter business (1)
- user experience research (1)
- video production (1)
- video strategy (1)
- virtual reality (1)
- visibility (1)
- volunteerism (1)
- webinar (1)
- website optimization (1)
- website updates (1)
- white paper (1)
- word marks (1)
- work from home (1)
- work tools (1)
- yahoo mail (1)
Archives
- April 2025 (8)
- September 2012 (7)
- August 2015 (6)
- February 2016 (6)
- July 2016 (6)
- January 2017 (6)
- May 2017 (6)
- June 2025 (6)
- May 2012 (5)
- April 2013 (5)
- May 2013 (5)
- June 2013 (5)
- July 2013 (5)
- July 2014 (5)
- October 2014 (5)
- January 2015 (5)
- July 2015 (5)
- October 2015 (5)
- May 2016 (5)
- June 2016 (5)
- October 2016 (5)
- March 2017 (5)
- April 2017 (5)
- April 2022 (5)
- May 2022 (5)
- June 2022 (5)
- November 2022 (5)
- February 2024 (5)
- July 2024 (5)
- October 2024 (5)
- March 2025 (5)
- June 2011 (4)
- April 2012 (4)
- June 2012 (4)
- July 2012 (4)
- August 2012 (4)
- October 2012 (4)
- November 2012 (4)
- January 2013 (4)
- February 2013 (4)
- September 2013 (4)
- October 2013 (4)
- March 2014 (4)
- June 2014 (4)
- August 2014 (4)
- September 2014 (4)
- November 2014 (4)
- March 2015 (4)
- May 2015 (4)
- June 2015 (4)
- January 2016 (4)
- August 2016 (4)
- September 2016 (4)
- November 2016 (4)
- December 2016 (4)
- June 2017 (4)
- March 2018 (4)
- December 2018 (4)
- May 2019 (4)
- October 2019 (4)
- January 2021 (4)
- April 2021 (4)
- October 2021 (4)
- December 2021 (4)
- January 2022 (4)
- February 2022 (4)
- March 2022 (4)
- July 2022 (4)
- September 2022 (4)
- February 2023 (4)
- July 2023 (4)
- August 2023 (4)
- October 2023 (4)
- December 2023 (4)
- April 2024 (4)
- May 2024 (4)
- August 2024 (4)
- February 2025 (4)
- January 2012 (3)
- December 2012 (3)
- March 2013 (3)
- August 2013 (3)
- November 2013 (3)
- February 2014 (3)
- April 2014 (3)
- May 2014 (3)
- December 2014 (3)
- February 2015 (3)
- April 2015 (3)
- September 2015 (3)
- November 2015 (3)
- December 2015 (3)
- March 2016 (3)
- April 2016 (3)
- August 2017 (3)
- October 2017 (3)
- October 2018 (3)
- January 2019 (3)
- February 2019 (3)
- February 2020 (3)
- August 2020 (3)
- October 2020 (3)
- November 2020 (3)
- December 2020 (3)
- March 2021 (3)
- July 2021 (3)
- August 2021 (3)
- September 2021 (3)
- August 2022 (3)
- December 2022 (3)
- January 2023 (3)
- March 2023 (3)
- April 2023 (3)
- May 2023 (3)
- January 2024 (3)
- March 2024 (3)
- June 2024 (3)
- September 2024 (3)
- November 2024 (3)
- January 2025 (3)
- July 2011 (2)
- September 2011 (2)
- November 2011 (2)
- February 2012 (2)
- December 2013 (2)
- February 2017 (2)
- July 2017 (2)
- September 2017 (2)
- May 2018 (2)
- August 2018 (2)
- September 2018 (2)
- March 2019 (2)
- December 2019 (2)
- March 2020 (2)
- July 2020 (2)
- February 2021 (2)
- May 2021 (2)
- June 2021 (2)
- October 2022 (2)
- June 2023 (2)
- September 2023 (2)
- November 2023 (2)
- May 2025 (2)
- March 2010 (1)
- May 2011 (1)
- August 2011 (1)
- October 2011 (1)
- December 2011 (1)
- March 2012 (1)
- January 2014 (1)
- January 2018 (1)
- April 2018 (1)
- June 2018 (1)
- July 2018 (1)
- November 2018 (1)
- April 2019 (1)
- July 2019 (1)
- November 2019 (1)
- January 2020 (1)
- September 2020 (1)
- November 2021 (1)
- December 2024 (1)