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Digital Analytics (2)
January 19, 2016
Web Analytics World Featured Blog
DaBrian Marketing Group’s President and CEO, Daniel Laws, was featured on Web Analytics World. His featured blog, “5 Tips to Get More...
October 14, 2015
How to Import Cost Data
What Is Cost Data And How Can Importing Cost Data Help Your Business? Importing cost data into Google Analytics means having...
August 11, 2015
Leveraging Attribution Modeling to Measure ROI & ROAS
According to 2015 CMO.com Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable ...
July 1, 2015
SEO: Looking Beyond the Rankings
With several algorithm changes in the past years, the definition and primary focus of Search Engine Optimization (SEO) has changed...
March 4, 2015
5 Step Google Analytics Audit
Okay, so you’ve had Google Analytics for years and you’re collecting data – but when was the last time that you performed a Google...
February 4, 2015
DMG Guest Blog Featured By Web Analytics World
This week, DMG’s Principal Owner Daniel Laws was featured as a Web Analytics World guest contributor with his “Mobile Analytics Guide for Mobile...
July 25, 2014
5 Tips to Jump Start Your Mobile Analytics
Danny Laws, our principal owner, senior digital strategist, and chief dreadlocks connoisseur, covers his top tips to adopting mobile...
July 17, 2014
A One-Two Punch Approach to Email Analytics
You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all...
June 19, 2014
Why Your Company Needs a Digital Analytics Framework
Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to...
June 12, 2013
3 Considerations to Ensure Desktop UX Doesn’t Take a Back Seat To Mobile
We live in a world that is increasingly obsessed with touch devices ranging from smartphones and tablets to smart refrigerators. As I...
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