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measurement
August 19, 2020
How to Transition Marketing Staff and Hand Over the Reins
In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers...
October 23, 2013
Measure to Make the Most of Your Marketing
The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted...
March 29, 2013
VIDEO: Discover Marketing ROI using Google Analytics
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to...
February 13, 2013
Top 5 Financial Services Marketing Tips
We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing...
October 26, 2012
10 Tips for the Next Generation of Digital Analysts
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this...
May 30, 2012
Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
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