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Paid Search (PPC)
June 9, 2025
Google Marketing Live 2025 Recap + A PPC Guide for Owners & Marketers
Google Marketing Live is Google's annual, flagship event for advertisers and marketing professionals. It's a showcase of Google's latest advertising...
October 18, 2023
Is it time to run Paid Ads, Consider Your 2024 PPC Strategy
According to the Bureau of Labor Statistics, wages and salaries increased 4.6 percent for the 12-month period ending in June 2023 and increased 5.3...
June 12, 2023
PPC Audit Guide and Checklist for 2023
The world of paid search is constantly changing. Business owners and marketers have to adapt to AI, Google Ads interface updates, advertiser...
April 19, 2023
Guide to Google Ads Verification Process
Are you running Google Ads for your products or services? Chances are that you’ve been asked by Google to verify your business. If so, do not ignore...
August 17, 2022
How To Choose The Best Ecommerce Marketing Channels
The online marketplace is the perfect platform to expand your business. The main advantage of online retail is the ability to sell your products...
December 1, 2021
PPC Advertising For Financial Services - Top 3 Platforms
The demand for financial counsel is growing along with the financial service industry. In March 2020, the keyword "financial advisor near me" was...
July 23, 2020
5 Steps You Can Take Today to Bring More Traffic to Your Website
Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering...
February 28, 2020
Drive Web Traffic With Paid Digital Advertising
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do...
March 6, 2019
Target LinkedIn Profiles on Bing Ads
What is Bing Ads with Linkedin Profile targeting? Microsoft is combining the advertising ability of Bing Ads and the profile...
December 12, 2018
How To Do Lead Generation Via Pay Per Click?
Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered...
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