416 Blair Ave,
Reading, PA 19601
pay per click advertising campaigns
June 12, 2023
PPC Audit Guide and Checklist for 2023
The world of paid search is constantly changing. Business owners and marketers have to adapt to AI, Google Ads interface updates, advertiser...
March 20, 2017
The Simple Complexity of Pay Per Click (PPC) Advertising
Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search...
Subscribe to our Blog
Recent Posts
Categories
- Marketing Strategy (124)
- web design (73)
- digital marketing (68)
- Search Engine Optimization (SEO) (59)
- Paid Search (PPC) (58)
- Digital Analytics (52)
- Google Analytics (48)
- News & Events (48)
- seo (47)
- PPC (43)
- Social Media Marketing & Management (39)
- Content Marketing (38)
- Mobile marketing (33)
- Ecommerce & Retail Marketing (31)
- Inbound marketing (29)
- Business to Business Marketing (28)
- local seo (25)
- social media marketing (25)
- eCommerce (24)
- email marketing (24)
- social media (24)
- Website design (19)
- marketing (19)
- Pay Per Click (18)
- Google AdWords (17)
- press release (16)
- B2B (15)
- B2B marketing (15)
- Financial Services (15)
- content (13)
- web development (13)
- Digital Branding (12)
- SEO strategy (12)
- sales (12)
- website development (12)
- website redesign (12)
- Analytics (11)
- SEM (11)
- Video Marketing (11)
- branding (11)
- internet marketing (11)
- search engine optimization (11)
- web analytics (11)
- digital advertising (10)
- increase brand awareness (10)
- lead generation (10)
- marketing automation (10)
- social media strategy (10)
- B2B marketing agency (9)
- Healthcare & Wellness (9)
- Inbound Marketing Strategies (9)
- ecommerce marketing (9)
- Bank Marketing (8)
- CRM (8)
- Lead Generation Marketing (8)
- PPC Marketing (8)
- Social Media Management (8)
- Web Security (8)
- local listing management (8)
- project management (8)
- responsive web design (8)
- AdWords (7)
- Mobile design (7)
- Web Design Strategy/Website Strategy (7)
- WordPress (7)
- business strategy (7)
- content optimization (7)
- financial services marketing (7)
- link building (7)
- mobile (7)
- online shopping (7)
- ppc advertising (7)
- 2024 Planning (6)
- Bing Ads (6)
- Content Planning (6)
- Google Ads (6)
- Link Earning (6)
- Retail Marketing (6)
- Retail Sales (6)
- Search Engine Marketing (6)
- Web Design Trends (6)
- brand development (6)
- measurement (6)
- news and events (6)
- redesign website (6)
- social marketing (6)
- strategy (6)
- web design services for small business (6)
- web designer (6)
- Customer Persona (5)
- Healthcare Marketing (5)
- Home Services (5)
- Sales Strategy (5)
- Shopify (5)
- Social Strategy (5)
- brand identity (5)
- content strategy (5)
- customer relationship management (5)
- customer relationship management tools (5)
- inbound marketing strategy (5)
- marketing insights (5)
- marketing tips (5)
- paid search campaigns (5)
- ppc management (5)
- small business (5)
- social media analytics (5)
- social tips (5)
- strategic marketing (5)
- video (5)
- CMS (4)
- Call Tracking (4)
- Facebook (4)
- Improve productivity (4)
- Inbound Sales Strategy (4)
- Logo Design (4)
- Non-Profit Marketing (4)
- Outbound Sales Strategy (4)
- Plumbing Marketing (4)
- SEO Services (4)
- SEO measurement (4)
- Uncategorized (4)
- b2b sales (4)
- brand guidelines (4)
- content development (4)
- conversions (4)
- creative design (4)
- customer relationship system (4)
- dabrian marketing (4)
- data (4)
- email (4)
- financial advisors marketing (4)
- financial marketing (4)
- hubspot agency (4)
- hubspot cms (4)
- lead generation website (4)
- leads (4)
- mobile advertising (4)
- mobile website (4)
- news (4)
- security (4)
- shopping ads (4)
- social analytics (4)
- tag management (4)
- trends (4)
- user experience (4)
- website (4)
- 2023 (3)
- Adobe Analytics (3)
- Automotive Marketing (3)
- B2C Marketing (3)
- Google My Business (3)
- Growth Driven Design (3)
- Hospital Marketing (3)
- Insurance Marketing (3)
- KPIs (3)
- Lawn Care Marketing (3)
- LinkedIn (3)
- Measurement Planning (3)
- Multivariate Testing (3)
- Online Business (3)
- Online Sales (3)
- Paid Search (3)
- Partnership (3)
- Personas (3)
- Product Inventory (3)
- ROI (3)
- SERPS (3)
- Social Media Metrics (3)
- Time Management (3)
- Twitter (3)
- UX Design (3)
- UX research (3)
- Wealth Management marketing (3)
- adCenter (3)
- advertising (3)
- api (3)
- big data (3)
- credit union (3)
- customer (3)
- digital content (3)
- digital marketing agency (3)
- digital marketing services (3)
- digital marketing strategy (3)
- ecommerce SEO (3)
- facebook ads (3)
- google partners connect (3)
- graphic design (3)
- home improvement (3)
- hubspot (3)
- hubspot crm (3)
- instagram (3)
- keyword research (3)
- measuring SEO (3)
- minority owned businesses (3)
- monitor (3)
- optimization (3)
- paid online advertising (3)
- paid search advertising (3)
- ppc account management (3)
- sales CRM (3)
- sales pipeline (3)
- shopify website (3)
- social advertising (3)
- tips (3)
- web developer (3)
- 2022 (2)
- 2023 planning (2)
- B2B Search Marketing (2)
- BigCommerce (2)
- CMS Hub (2)
- COVID (2)
- Covid-19 (2)
- Facebook Tips (2)
- Facebook business (2)
- Gmail tips (2)
- Google event (2)
- Home Improvement Marketing (2)
- LinkedIn Ads (2)
- Local Listings (2)
- Marketing Budgeting (2)
- Minority Business Enterprise (2)
- Product Data Feed (2)
- Qualitative Data (2)
- Restaurant Marketing (2)
- SEO Reporting (2)
- Social media updates (2)
- Twitter Tips (2)
- UX (2)
- Video SEO (2)
- Yelp (2)
- ad copy (2)
- attribution modeling (2)
- automated bidding (2)
- bank advertising (2)
- budget (2)
- business to business (2)
- certification (2)
- client appreciation (2)
- clients (2)
- cloud (2)
- compliance (2)
- content promotion (2)
- copywriting (2)
- data driven culture (2)
- data mining (2)
- design (2)
- digital avertising (2)
- digital marketing measurement (2)
- digital transformation (2)
- digital vs traditional (2)
- education (2)
- email analytics (2)
- enhanced campaigns (2)
- google shopping (2)
- guide (2)
- home services marketing (2)
- hootsuite (2)
- hosting services (2)
- hubspot sales (2)
- implementing (2)
- inbound leads (2)
- inbound success plan (2)
- industries (2)
- industry solutions (2)
- internet (2)
- landing (2)
- landing page (2)
- lead generation tools (2)
- lehigh valley (2)
- local event (2)
- local search (2)
- logo types (2)
- marketing metrics (2)
- measure (2)
- mobile analytics (2)
- mobile app (2)
- mobile optimization (2)
- mobile seo (2)
- multichannel (2)
- multichannel marketing (2)
- native ads (2)
- news release (2)
- non-profit (2)
- nonprofit marketing (2)
- on-page seo (2)
- one page web design (2)
- online reputation management (2)
- online store (2)
- operations process (2)
- outbound marketing (2)
- pay per click advertising campaigns (2)
- phone calls (2)
- platform (2)
- plumbing (2)
- rackspace (2)
- reading pa (2)
- remarketing (2)
- reputation management (2)
- sales funnel (2)
- sales plan (2)
- segmentation (2)
- self marketing (2)
- smart goals (2)
- social (2)
- successful (2)
- target audience (2)
- testing (2)
- tracking (2)
- universal analytics (2)
- voice search (2)
- work platforms (2)
- #agencylife (1)
- 1 page sales plan (1)
- 2021 (1)
- 2022 planning (1)
- 2024 (1)
- 5 basic principles (1)
- AAF (1)
- AAF-GLV (1)
- Alignment (1)
- Amazon Advertising (1)
- American Advertising Federation (1)
- American Advertising Federation Greater Lehigh Val (1)
- AuthorRank (1)
- Cheap SEO Services (1)
- Cloud U (1)
- Cold Calls (1)
- Cold Email (1)
- Cold Outreach (1)
- Continuous Website Improvement (1)
- Conversion Tracking (1)
- Copywriter (1)
- Display Advertising (1)
- Dynamic Text (1)
- GDPR (1)
- GK Elite (1)
- General (1)
- Google Business Profile (1)
- Google Rankbrain (1)
- Google+ (1)
- Hospitality & Travel (1)
- Hubspot Onboarding (1)
- Landscaping Marketing (1)
- Legal advice (1)
- Load-Time (1)
- MBE (1)
- MWBE (1)
- Microsoft adCenter (1)
- Millennials (1)
- ODYSSEY Battery (1)
- Online Advertising (1)
- Organic Search (1)
- Pest Control Marketing (1)
- Pipedrive (1)
- Project Management Systems (1)
- Quality Score (1)
- ROAS (1)
- SEO strategy in 2015 (1)
- SOCIAL ECOMMERCE (1)
- Sales Calls (1)
- Sales Prospecting (1)
- Sales and Marketing Alignment (1)
- Soc (1)
- Toptrends (1)
- URL Structure (1)
- URL tagging (1)
- User Behavior (1)
- VeteransDay (1)
- Woocommerce (1)
- accessibilitiy (1)
- accessibility (1)
- account-based marketing (1)
- accounts (1)
- administrative (1)
- agency transparency (1)
- align (1)
- analytics framework (1)
- artisanal cheese (1)
- attribution (1)
- audience segmentation (1)
- authorship (1)
- auto dealers (1)
- b2b buying habits (1)
- bidding strategy (1)
- blog (1)
- bounce rate (1)
- bug (1)
- business (1)
- business plan (1)
- business systems (1)
- business tech (1)
- buyer's journey (1)
- buying process (1)
- campaign tagging (1)
- campaign tracking (1)
- capturing (1)
- cause marketing (1)
- column hack (1)
- combination marks (1)
- communication (1)
- construction marketing (1)
- consumer services (1)
- content syndication (1)
- conversion (1)
- cost data (1)
- cpa (1)
- cpc (1)
- crowdsourced marketing (1)
- crowdsourcing (1)
- customer segments (1)
- cyber monday (1)
- daa symposium (1)
- data privacy (1)
- dental marketing (1)
- desktop design (1)
- don draper (1)
- downtown improvement district (1)
- efforts (1)
- election (1)
- email campaigns (1)
- email design (1)
- email for ecommerce (1)
- email guidelines (1)
- email marketing measurement (1)
- email organizing tips (1)
- emblems (1)
- enterprise search (1)
- event (1)
- event sponsorship (1)
- exact (1)
- expansion (1)
- experiments (1)
- free website (1)
- ga (1)
- gmail tricks (1)
- google authorship (1)
- greater lehigh valley chamber of commerce (1)
- heartbleed (1)
- hiring (1)
- hubspot solutions partner (1)
- icons (1)
- increase (1)
- infographic (1)
- insurance and trust (1)
- integrated marketing (1)
- integration (1)
- interactive content (1)
- inventory file (1)
- kerning (1)
- keyword match types (1)
- keywords (1)
- law firm (1)
- law firm marketing (1)
- law practice (1)
- legal services (1)
- letter marks (1)
- life science (1)
- local business (1)
- local listing (1)
- logo creation (1)
- logos (1)
- mad men (1)
- maintenance (1)
- manufacturing marketing (1)
- marketing event (1)
- marketing for law (1)
- medical marketing (1)
- meetings (1)
- member insights (1)
- metrics (1)
- mobile banking (1)
- multitasking (1)
- myth (1)
- new (1)
- new hire (1)
- new year's resolution (1)
- newhire (1)
- nonprofit (1)
- office (1)
- omnichannel Marketing (1)
- one page website (1)
- online marketing (1)
- opportunity house (1)
- outdated (1)
- pages (1)
- parallax scrolling (1)
- partner (1)
- pharma marketing (1)
- pharmaceutical (1)
- pitfalls (1)
- pivot tables (1)
- privacy (1)
- problem planning (1)
- product feed (1)
- productivity (1)
- project manager (1)
- project mgmt system (1)
- projects (1)
- prospects (1)
- quality (1)
- rank higher (1)
- regulated (1)
- relations (1)
- remote workspace (1)
- return on ad spend (1)
- reviews (1)
- rich snippets (1)
- sales enablement (1)
- sales enablement tools (1)
- sales goals (1)
- say cheese reopening (1)
- schema markup (1)
- search engines (1)
- seocial (1)
- single page website (1)
- snap map (1)
- snapchat (1)
- snapchat business (1)
- snapchat tips (1)
- social commerce (1)
- socialytics (1)
- storytelling (1)
- superiors (1)
- symbols (1)
- tag management solution (1)
- tagline development (1)
- task management (1)
- team (1)
- technical seo (1)
- thankyouforyourservice (1)
- time blocking (1)
- traditional marketing (1)
- tutorial (1)
- twitter business (1)
- user experience research (1)
- video production (1)
- video strategy (1)
- virtual reality (1)
- volunteerism (1)
- webinar (1)
- white paper (1)
- word marks (1)
- work from home (1)
- work tools (1)
- yahoo mail (1)
Archives
- September 2012 (7)
- August 2015 (6)
- February 2016 (6)
- July 2016 (6)
- January 2017 (6)
- May 2017 (6)
- May 2012 (5)
- April 2013 (5)
- May 2013 (5)
- June 2013 (5)
- July 2013 (5)
- July 2014 (5)
- October 2014 (5)
- January 2015 (5)
- July 2015 (5)
- October 2015 (5)
- May 2016 (5)
- June 2016 (5)
- October 2016 (5)
- March 2017 (5)
- April 2017 (5)
- April 2022 (5)
- May 2022 (5)
- June 2022 (5)
- November 2022 (5)
- February 2024 (5)
- June 2011 (4)
- April 2012 (4)
- June 2012 (4)
- July 2012 (4)
- August 2012 (4)
- October 2012 (4)
- November 2012 (4)
- January 2013 (4)
- February 2013 (4)
- September 2013 (4)
- October 2013 (4)
- March 2014 (4)
- June 2014 (4)
- August 2014 (4)
- September 2014 (4)
- November 2014 (4)
- March 2015 (4)
- May 2015 (4)
- June 2015 (4)
- January 2016 (4)
- August 2016 (4)
- September 2016 (4)
- November 2016 (4)
- December 2016 (4)
- June 2017 (4)
- March 2018 (4)
- December 2018 (4)
- May 2019 (4)
- October 2019 (4)
- January 2021 (4)
- April 2021 (4)
- October 2021 (4)
- December 2021 (4)
- January 2022 (4)
- February 2022 (4)
- March 2022 (4)
- July 2022 (4)
- September 2022 (4)
- February 2023 (4)
- July 2023 (4)
- August 2023 (4)
- October 2023 (4)
- December 2023 (4)
- January 2012 (3)
- December 2012 (3)
- March 2013 (3)
- August 2013 (3)
- November 2013 (3)
- February 2014 (3)
- April 2014 (3)
- May 2014 (3)
- December 2014 (3)
- February 2015 (3)
- April 2015 (3)
- September 2015 (3)
- November 2015 (3)
- December 2015 (3)
- March 2016 (3)
- April 2016 (3)
- August 2017 (3)
- October 2017 (3)
- October 2018 (3)
- January 2019 (3)
- February 2019 (3)
- February 2020 (3)
- August 2020 (3)
- October 2020 (3)
- November 2020 (3)
- December 2020 (3)
- March 2021 (3)
- July 2021 (3)
- August 2021 (3)
- September 2021 (3)
- August 2022 (3)
- December 2022 (3)
- January 2023 (3)
- March 2023 (3)
- April 2023 (3)
- May 2023 (3)
- January 2024 (3)
- March 2024 (3)
- April 2024 (3)
- July 2011 (2)
- September 2011 (2)
- November 2011 (2)
- February 2012 (2)
- December 2013 (2)
- February 2017 (2)
- July 2017 (2)
- September 2017 (2)
- May 2018 (2)
- August 2018 (2)
- September 2018 (2)
- March 2019 (2)
- December 2019 (2)
- March 2020 (2)
- July 2020 (2)
- February 2021 (2)
- May 2021 (2)
- June 2021 (2)
- October 2022 (2)
- June 2023 (2)
- September 2023 (2)
- November 2023 (2)
- March 2010 (1)
- May 2011 (1)
- August 2011 (1)
- October 2011 (1)
- December 2011 (1)
- March 2012 (1)
- January 2014 (1)
- January 2018 (1)
- April 2018 (1)
- June 2018 (1)
- July 2018 (1)
- November 2018 (1)
- April 2019 (1)
- July 2019 (1)
- November 2019 (1)
- January 2020 (1)
- September 2020 (1)
- November 2021 (1)