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SEM
February 28, 2020
Drive Web Traffic With Paid Digital Advertising
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do...
June 13, 2018
Before You Use Google AdWords…
Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before...
December 11, 2013
The Most Important PPC Metrics You Are Not Using
Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...
August 28, 2013
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
July 10, 2013
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
May 17, 2012
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
January 4, 2012
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
July 27, 2011
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
July 7, 2011
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
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