The online marketplace is the perfect platform to expand your business. The main advantage of online retail is the ability to sell your products anytime, anywhere, and with better control of listings and costs. However, there are many different tools to help you sell your products over the internet. How do you know how to choose the best ecommerce marketing channels for your business?
Selecting the right inbound marketing channel or channels to leverage is one of the most important components of a successful eCommerce marketing strategy. Competitor research might give you some ideas about which channels you should invest your energy and budget in - but it’s important to also customize your offering to your unique target audience. Here are the big ecommerce marketing channels to consider, along with the strengths and weaknesses of each:
According to Mayple, 40% of product searches begin with search engines such as Google. Search Engine Optimization, also known as SEO, is one of the easiest and most effective ways to get ahead in the world of Ecommerce. You want to make sure you show up on the first page of search page results because most clients do not move on to the second. SEO optimization is a huge source of traffic for brands that know how to optimize their pages. It’s also the most cost-effective tactic and all other channels build off of it, which is why it’s so important to get SEO right before you move on to other channels.
There are two key groupings of SEO ecommerce activities:
Paid advertising usually refers to pay-per-click advertising (PPC), but it can include Google ads, Facebook ads, LinkedIn ads, Amazon ads, or a host of other ecommerce platforms. When deciding on a platform that is right for you, it is best to define your target audience first. Decide who you are specifically trying to reach, and then decide how you want to move forward. Not sure which platform is the best fit?
Let’s look at the different types:
Social marketing is another great channel for eCommerce businesses. In small businesses, the business owner is usually the person that manages their various social media channels. Established brands, however, hire marketing specialists to manage multiple channels. Organic social media can positively impact your social advertising campaigns and help you lower your ad spending.
Remember that it is much easier to sell to past customers than acquire new ones, and a lot of these resells can be accomplished via a savvy social media marketing approach. The more people you connect with your brand on social, the more people will come back to your site and buy again. Leverage your social media to drive users into your loyalty programs where you can reward frequent customers and encourage one-time buyers to return to your store. You can reward customers with:
Finally, look to influencers for marketing techniques and get to know the influencer system. Utilize your technological resources by creating communities that stand by your brand. Word of mouth (and word of keyboard!) travels faster than you think, so it is important to never underestimate the power of social marketing. You are better able to amplify your brand and get your message out to more people.
Email marketing is one of the most effective eCommerce marketing channels to help boost
your sales and increase your customer loyalty. It’s also great for building brand awareness. Use marketing automation to set up your abandoned cart emails, shipping notifications, and welcome flow. Email marketing also has a wonderful return on investment, and they are easy to send. Email marketing is also incredibly flexible. You can customize each email, target your audiences effectively, and send the email at a time when the customer is already considering making a purchase. In emails, consider including positive customer testimonials, product reviews, and influencer images and videos.
Try out different email methods, and see what works best with your customers. After analyzing the data, you can tweak your content and make your email marketing campaign a true powerhouse. And don’t forget to continue to grow your email marketing list once you get started! According to the Future of Customer Engagement and Commerce, only 3% of visitors buy within their first visit to an eCommerce site. People need to visit multiple times to buy from you. Return visitors are 2.3 times more likely to complete their purchase than first-time visitors. To maximize your revenue, you should focus on finding a way to connect, build relationships and bring back visitors to your website.
Whether you need to create a plan or revise the one you have, our ecommerce marketing agency can help increase revenues while you tackle the rest of your ecommerce business. Here are some of the concrete ways that we can help:
Let’s partner together not just to improve sales, but also to increase traffic to your brick-and-mortar stores. We can help you develop a new, profitable customer acquisition program that delivers results. We won’t stop there — DaBrian Marketing Group will test and adjust the marketing plan to improve your performance over time. Stop wasting valuable resources on pre-pandemic tactics — re-allocate your marketing spend to attract and engage the right customers, in the right place, at the right time. If you still have questions, contact DaBrian Marketing Group today.