---
title: Business Leads & Conversions – What’s The Difference?
description: While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of  E-commerce, an online sale […]
---

[Digital Marketing & Inbound Marketing| DaBrian Marketing Blog](https://blog.dabrianmarketing.com)

# [Business Leads & Conversions – What’s The Difference?](https://blog.dabrianmarketing.com/inbound-marketing/business-leads-conversions-whats-the-difference)

 Written by [Justin Miller](https://blog.dabrianmarketing.com/author/justin-miller) | Oct 21, 2020 10:56:52 AM

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of  E-commerce, an online sale is a Conversion when it turns a User into a customer, skipping the Lead phase altogether. But, before we get too far ahead, let’s clearly define our terms:

**Conversion** – Action take, often online via a web page, app, or a phone call.

- [https://seodigitalgroup.com/what-is-a-conversion/](https://seodigitalgroup.com/what-is-a-conversion/) 

**Lead** – Person who has self-identified as someone interested in becoming a customer/client.

- [https://www.leadsquared.com/what-is-a-lead/](https://www.leadsquared.com/what-is-a-lead/) 

For example, a User might Convert once by watching an informational video. While this action would trigger a Conversion, no identifiable information is exchanged, so the User is not yet a Lead. However, when the User later downloads a case study and provides a name and contact information, they become a Lead. Marketing pros would score this as 2 Conversions and 1 Lead. 

## **[Generate Leads](https://dabrianmarketing.com/digital-marketing/inbound-marketing/) To Grow Business Revenue**

### The top priority for marketers is generating leads. ([HubSpot](https://www.hubspot.com/marketing-statistics), 2020)

Revenue comes from sales, which come from customers, who were once  Leads; but how do people become Leads? That depends on what you are offering. A Lead is someone who identifies themself as interested in your products/services. How is this accomplished? Most commonly, it comes in the form of a submission or phone call. 

A phone call happens when someone is ready to have a conversation, and ideally, someone on your end is ready to have the same conversation!. A form submission, on the other hand, could happen for any number of reasons, depending on what you offer. The most basic is a simple “Contact Us!” form, but that doesn’t give the new Lead anything except the anticipation of hearing back from you. To get more form submissions, offer something to the User ([whitepaper](https://dabrianmarketing.com/white-papers/), case study, audit, etc.) to entice them to become a new Lead. 

## **Generating Leads – Now What?**

As you collect and keep your new Lead information, your [CRM](https://dabrianmarketing.com/blog/call-tracking/crm-beginner-guide/) will fill up nicely. Make sure you are continuing to follow-up with your new Leads by showcasing the benefits of becoming your customer.

#### **Let DaBrian Marketing Group Fill Your CRM With Quality Leads! – [Contact Us  Today!](https://dabrianmarketing.com/contact/)**

[View full post](https://blog.dabrianmarketing.com/inbound-marketing/business-leads-conversions-whats-the-difference)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Justin Miller"
  },
  "dateModified" : "2021-03-23T16:33:09.898Z",
  "datePublished" : "2020-10-21T10:56:52Z",
  "headline" : "Business Leads & Conversions – What’s The Difference?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 855,
    "url" : "https://f.hubspotusercontent10.net/hubfs/5624560/Imported_Blog_Media/target-group-3460039_1920.jpg",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://blog.dabrianmarketing.com/inbound-marketing/business-leads-conversions-whats-the-difference",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://f.hubspotusercontent10.net/hubfs/5624560/dmg-logo-tag.png",
      "width" : 100.0
    },
    "name" : "DaBrian Marketing Blog: News, Insights, and Digital Marketing"
  }
}
```