March 10, 2021
Are You Testing Your Advertising Too Much? Digital marketing makes testing almost too easy, but too much testing can be worse than not testing at...
January 21, 2021
Every business needs leads to follow-up with. An easy and very common way to collect lead information is to ask for it via a form. Forms are...
December 2, 2020
Your next lead is online right now! Are they able to find your site? If so, will they be enticed by what they find to become your lead?
October 21, 2020
While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to...
February 28, 2020
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do...
March 6, 2019
What is Bing Ads with Linkedin Profile targeting? Microsoft is combining the advertising ability of Bing Ads and the profile...
December 12, 2018
Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered...
August 3, 2018
How Responsive Search Ads Are Transforming Ad Writing Google Marketing Live 2018 event was only a few weeks ago. One of the...
June 13, 2018
Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before...
August 23, 2017
On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen...