DaBrian Marketing Group, LLC announces the launch of the new PhiCap Advisors website. Building of the new site was the first in a series of recommendations made in the Inbound Success Plan designed specifically for PhiCap Advisors by DaBrian Marketing Group, and is part of their ongoing marketing strategy. The goal was to update, then launch a fresh site in alignment with the new direction of the company.
The challenge presented by PhiCap Advisors to DaBrian Marketing was to update the look and feel of the site in accordance with the new direction taken by the company. By focusing on restructuring the home page to feature all facets of the business, splitting the services pages, and creating additional pages, DaBrian Marketing produced a website that resonates with PhiCap's buyer personas and reinforces the key items that differentiate PhiCap from its competitors.
PhiCap Advisors is a business and capital advisory firm based in the Philadelphia region, providing capital sourcing and strategic support for private enterprises. They primarily focus on offering clients the advantages of the knowledge they have gained from decades of experience in corporate finance, business valuation, and restructuring, delivering meaningful solutions. They support businesses in every stage of the life cycle, particularly those underserved by the broader business advisory industry. PhiCap Advisors believes their enthusiasm for working with clients in these situations creates a sustainable partnership resulting in optimal outcomes.
“We are excited to be partnering with DaBrian in the launch of PhiCap’s new company website”, stated Brian Begley, Founder, and Partner at PhiCap Advisors. “Our firm’s brand and vision are now clearly expressed in the product that the DaBrian team enabled us to build, and we look forward to working closely with them as we continue to expand and serve our clients by sourcing capital and acting as a long term strategic partner.”, Begley continued.
Mark Mapp, Creative Director at DaBrian Marketing Group added, “After auditing the previous website, it was clear that PhiCap Advisors needed a new site. It was important for us to consider their overall strategy and content plan. Brian Begley, a partner with PhiCap Advisors, has experience with web development projects so he was familiar with WordPress, making the decision to move forward. The PhiCap team will be able to add content, case studies, and press releases as well as integrate their CRM platform. They also have the flexibility to add new features over time”.
Daniel B. Laws, Jr., Principal Owner of DaBrian Marketing Group, summed things up, “It was a great opportunity to work with PhiCap Advisors. It made perfect sense for us to partner with them to develop their website. DaBrian Marketing Group is a member of The Chamber of Commerce for Greater Philadelphia, PhiCap is located in Philly, and we have prior experience working in their vertical. We love doing great work for great people and organizations”.