B&G Glass had been located at 1440 Carbon Street, Reading PA 19601 for more than 30 years and it had outgrown the facility. B&G Glass Service Inc. received a $1 million loan to purchase a building in Bern Township and purchased an existing 30,000 square-foot building at 2668 Leisczs Bridge Road in Leesport, PA. The total project cost was $2 million.
With the relocation from Reading PA, B&G needed a new website design that reflected the growing business. They also wanted to update the local listing within search engine directories to provide accurate information on the new location and communicate this change on Facebook. DaBrian Marketing Group was hired to develop the new website design project, update the local listings, and communicate the relocation from Reading to Leesport via social media.
The website design project was created in WordPress to provide B&G Glass the opportunity to make changes in the future. Over 57 local listing directories were updated for the project and continue as an on-going process to improve organic search traffic. The social media posts were executed 4 months before the official relocation.