Link building has always been an important aspect of SEO and, with the latest algorithm changes, still is. However, long gone are the days of simple mass directory submissions and overly-optimized content made for search engines. Even though these tactics may garner a smidgen of link equity, it will not suffice in the world of Google’s Hummingbird algorithm change and the direction the search engine is taking.
Google and the other major search engines are shifting their ranking factors to include content that is original, relevant, readable, and shareable. Therefore, it is imperative to take the time and effort to develop great content that will improve your search rankings, industry knowledge, and reputation.