Link Building: Then and Now

While going through this infographic, keep in mind that to really understand any content’s impact and the significance of your linking opportunities, you need to measure. When you see a site that might make a good linking opportunity, be sure to check its domain and page authorities as well as what that site is linking to. Again, you’re evaluating the opportunity’s overall value.

Another good measurement to employ is looking at the bounce rate of pages that your content is on. Google defines bounce rate as “the percentage of visits that go to only one page before exiting”. If your bounce rate is high, not many visitors are staying on your site. There are several factors that can affect bounce rate but content is one of them. Check out the infographic below for more details!