Has Your Company Forgotten the Web Analytics Data Capturing Basics?

Has Your Company Forgotten the Web Analytics Data Capturing Basics?

We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global...
Web Analytics: Usage Analysis Leads to Improved Customer Relations

Web Analytics: Usage Analysis Leads to Improved Customer Relations

Knowing how your target audience uses your website is integral to increasing visitor conversions and improving customer relations....
PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant...
6 Tips to Consider Before Implementing Your Email Marketing Strategy

6 Tips to Consider Before Implementing Your Email Marketing Strategy

Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare...

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