September 1, 2021
As the world transitions more to a digital atmosphere, it is crucial for businesses of all kinds to have an online presence. Your website is the...
October 21, 2020
While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to...
May 1, 2013
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and...
May 9, 2012
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...