Sales Enablement: Perception Vs. Reality

Sales Enablement: Perception Vs. Reality

One of the quirks of American English is the ambiguity that arises from our use of slang.  If I say something is "cool" or "hot", I could be...
Delivering Sustainability to the Supply Chain

Delivering Sustainability to the Supply Chain

What is sustainability and the Supply Chain? Simply put, sustainability in business alludes to doing business without negatively impacting the...
A Beginner’s Guide to Customer Relationship Management (CRM) Software

A Beginner’s Guide to Customer Relationship Management (CRM) Software

“The secret to all victory lies in the organization of the non-obvious.”  -Marcus Aurelius You don’t need to be a Roman emperor to...
5 Tips to Measuring B2B Marketing Initiatives

5 Tips to Measuring B2B Marketing Initiatives

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...
What Is a CRM and Where to Get Started

What Is a CRM and Where to Get Started

CRM may be an acronym you’ve heard floating around before – but what is it? CRM stands for Customer Relationship Management, basically...
A Project Management System Can Do More Than You Think

A Project Management System Can Do More Than You Think

Speaking from over 20 years of experience in marketing and sales, it is quite common for agencies and companies to have trouble measuring...

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