DaBrian Marketing Blog: News, Insights, and Digital Marketing
![[Exact] ≠ Exact; at least not in Google AdWords](https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/before-you-use-google-ad-words-featured-image-min-1-1.jpg)
April 25, 2012
[Exact] ≠ Exact; at least not in Google AdWords
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
April 4, 2012
Google’s Value of Content over Optimization
Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
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