[Exact] ≠ Exact; at least not in Google AdWords

[Exact] ≠ Exact; at least not in Google AdWords

What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions

Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions

What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple...
Google’s Value of Content over Optimization

Google’s Value of Content over Optimization

Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
Conversion Attribution: Give Credit Where It’s Due

Conversion Attribution: Give Credit Where It’s Due

In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...

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