Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs

Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs

The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
Picture This—The Role of Infographics in Content Marketing

Picture This—The Role of Infographics in Content Marketing

What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see...
PPC Advertising Battle: AdWords Vs adCenter

PPC Advertising Battle: AdWords Vs adCenter

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
A/B Testing (Split Testing) to Convert More Online Customers

A/B Testing (Split Testing) to Convert More Online Customers

What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
Looking For Better Insights On Members? Get The Big Picture!

Looking For Better Insights On Members? Get The Big Picture!

In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways...

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