PPC Advertising Battle: AdWords Vs adCenter

PPC Advertising Battle: AdWords Vs adCenter

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
Bing Gets Creative: Testing Ad Placement with adCenter

Bing Gets Creative: Testing Ad Placement with adCenter

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results....
Be Relevant to Searchers with Dynamic Text

Be Relevant to Searchers with Dynamic Text

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this...

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