Drive Web Traffic With Paid Digital Advertising
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do...
Before You Use Google AdWords…
Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before...
The Most Important PPC Metrics You Are Not Using
Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...