What's the Cost of Doing Sales & Marketing Manually?
Manual processes have long been the backbone of B2B sales and marketing. As industries rapidly adopt automation and AI, a surprising lag persists...
Shorten Long B2B Sales Cycles and Improve Revenue Predictability
For B2B sales teams, slow sales cycles are a major hurdle to consistent growth. Several industries now experience sales cycles longer than 300 days....
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How to Stop Your B2B Sales Pipeline from Drying Up?
Generating consistent leads has always been a challenge for B2B organizations. But in today’s evolving market landscape, this challenge has become...
Target High-Value Accounts and Achieve Sustainable Growth
An Account Planning Template for Account-Based Marketing (ABM) is a structured plan to target high-value accounts with personalized marketing...
Sales Enablement: Perception Vs. Reality
One of the quirks of American English is the ambiguity that arises from our use of slang. If I say something is "cool" or "hot", I could be referring...
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Account-Based Marketing for B2B Success in 2022
In the world of business-to-business (B2B) marketing, closing leads is the key to making deals. The problem is, many leads aren’t directly linking...
5 Ways B2B Digital Marketing Helps with Customer Acquisition
Wondering what B2B digital marketing can do for you and your B2B business? When looking for B2B digital marketing services, you should look for...
5 Tips to Measuring B2B Marketing Initiatives
The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...