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April 9, 2025
Navigating the Impact of New Tariffs on E-Commerce & Digital Marketing
President Donald Trump's recent implementation of tariffs has introduced significant challenges for online businesses, particularly in the realms of...
August 4, 2021
Key Elements to Consider When Starting A PPC Campaign
At one-time advertising meant billboards, magazines, and eventually, TV. All of which were exclusive to big businesses and the large firms with...
February 28, 2020
Drive Web Traffic With Paid Digital Advertising
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do...
March 20, 2017
The Simple Complexity of Pay Per Click (PPC) Advertising
Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search...
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