Importance of Branding Guidelines in Digital Marketing
What are Branding Guidelines Branding guidelines, also known as brand guidelines or brand style guides, are documents that provide detailed...
7 Ways to Boost Leads with Email Marketing
Today, email marketing is the digital marketing tactic with the highest ROI for small and medium-sized businesses. The persistence of...
Branding for Recruitment & Sales
Your brand plays a significant role and has immense value in today’s market. Your brand impacts not only your sales but also your recruitment...
5 Strategies to Navigate the Employee Revolution
Table of Content Define Your Culture Build Your Brand Use Digital Marketing Invest in What Matters Put a Measurement Strategy in Place I’ve heard...
4 Steps To Find Your Brand Voice
Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given...
Reach 150 Million New Patients with Effective Healthcare Marketing
In November of 2016, Google announced mobile-first search engine results. Combine that fact with 51% of Americans (that’s about 150...
Bank Marketing: Creating Your Bank’s Brand
If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial...
Why Stock Photography Shouldn’t Represent Your Brand
5 Reasons Not To Use Stock Photography Throughout my experience as a Web Designer, I have noticed that many businesses struggle when...
How Home Improvement Brands Can Adopt Storytelling
The research is in folks, and home improvement customers are heading back to their roots. The well-known “big box” retailers still...
The 5 Different Logo Types and Your Brand Identity
Introduction In my last blog on the basics of designing a logo, we covered principles to follow when designing one of the most...