Account-Based Marketing for B2B Success in 2022

Account-Based Marketing for B2B Success in 2022

In the world of business-to-business (B2B) marketing, closing leads is the key to making deals. The problem is, many leads aren’t directly linking...
How Firms Can Benefit From B2B Marketing Automation in 2022

How Firms Can Benefit From B2B Marketing Automation in 2022

Marketing automation is software that allows B2B firms to automate marketing and sales efforts to cut costs, generate more leads, close...
B2B vs. B2C Marketing - Top 3 Differences

B2B vs. B2C Marketing - Top 3 Differences

B2B stands for business to business, meaning the company sells to other companies. B2C companies (business to consumers) sell directly to consumers....
General Data Protection Regulation: What You Should Know

General Data Protection Regulation: What You Should Know

If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners...
5 Tips to Measuring B2B Marketing Initiatives

5 Tips to Measuring B2B Marketing Initiatives

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...
What is Marketing Automation?

What is Marketing Automation?

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals,...
Humanizing B2B Marketing for Better ROAS

Humanizing B2B Marketing for Better ROAS

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently,...
Do B2B Companies Really Need Digital Marketing?

Do B2B Companies Really Need Digital Marketing?

Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer...
Successful Tips for B2B White Papers

Successful Tips for B2B White Papers

Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the...
The Biggest Questions in B2B and Enterprise Search

The Biggest Questions in B2B and Enterprise Search

”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise...

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