What are remarketing ads and why is remarketing important?

What are remarketing ads and why is remarketing important?

Most times, we have only one chance to make a good first impression. But not when it comes to online marketing. In online marketing, we have...
Save Time and Money with Bing Ads Updates

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage...
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
Achieve PPC Success by Working Backward

Achieve PPC Success by Working Backward

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
Rebranding of adCenter & Search Alliance

Rebranding of adCenter & Search Alliance

I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
3 Steps to a Successful Strategic PPC Campaign

3 Steps to a Successful Strategic PPC Campaign

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...

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