Paid Search
February 11, 2015
Paid Search Keywords using Personas and Intent
A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...
August 13, 2014
Understand and Boost PPC ROI in 3 Steps
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...
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