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June 9, 2025
Google Marketing Live 2025 Recap + A PPC Guide for Owners & Marketers
Google Marketing Live is Google's annual, flagship event for advertisers and marketing professionals. It's a showcase of Google's latest advertising...
April 19, 2023
Guide to Google Ads Verification Process
Are you running Google Ads for your products or services? Chances are that you’ve been asked by Google to verify your business. If so, do not ignore...
February 11, 2015
Paid Search Keywords using Personas and Intent
A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...
August 13, 2014
Understand and Boost PPC ROI in 3 Steps
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...
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