Paid Search

Paid Search Keywords using Personas and Intent

February 11, 2015

Paid Search Keywords using Personas and Intent

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...

Paid Search (PPC), PPC, Paid Search

Understand and Boost PPC ROI in 3 Steps

August 13, 2014

Understand and Boost PPC ROI in 3 Steps

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...

Marketing Strategy, Google AdWords, Paid Search (PPC), PPC, Paid Search