Guide to Google Ads Verification Process

Guide to Google Ads Verification Process

Are you running Google Ads for your products or services? Chances are that you’ve been asked by Google to verify your business. If so, do not ignore...
Paid Search Keywords using Personas and Intent

Paid Search Keywords using Personas and Intent

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...
Understand and Boost PPC ROI in 3 Steps

Understand and Boost PPC ROI in 3 Steps

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...

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