October 15, 2025
The average B2B buyer consumes 13 pieces of content before even engaging with a brand. This tells that your B2B content does far more than inform and...
July 7, 2025
For B2B sales teams, slow sales cycles are a major hurdle to consistent growth. Several industries now experience sales cycles longer than 300 days....
March 19, 2018
The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...