Shorten Long B2B Sales Cycles and Improve Revenue Predictability

Shorten Long B2B Sales Cycles and Improve Revenue Predictability

For B2B sales teams, slow sales cycles are a major hurdle to consistent growth. Several industries now experience sales cycles longer than 300 days....
Sales Enablement: Perception Vs. Reality

Sales Enablement: Perception Vs. Reality

One of the quirks of American English is the ambiguity that arises from our use of slang. If I say something is "cool" or "hot", I could be referring...
5 Tips to Measuring B2B Marketing Initiatives

5 Tips to Measuring B2B Marketing Initiatives

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...

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