5 Plumbing Marketing Ideas to Grow Your B2C Business

5 Plumbing Marketing Ideas to Grow Your B2C Business

Within 10 miles of our location, in Reading, PA, there are 98 plumbers. All of these appear in the local search results, but none of them...
Why Your B2C Company Needs Customer Value Marketing

Why Your B2C Company Needs Customer Value Marketing

Platforms come and go and companies change how and when they sell, but the main goal of business remains the same: to generate profit....
3 B2C Customer Retention Lessons From The Pandemic

3 B2C Customer Retention Lessons From The Pandemic

The pandemic and ensuing economic turmoil forced almost every business to change how they market. Small and medium-sized B2C...
Improve Customer Acquisition: Stop Attracting The Wrong Customers!

Improve Customer Acquisition: Stop Attracting The Wrong Customers!

Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is...
Sales Enablement: Perception Vs. Reality

Sales Enablement: Perception Vs. Reality

One of the quirks of American English is the ambiguity that arises from our use of slang.  If I say something is "cool" or "hot", I could be...
3 Keys For Your Ecommerce Marketing Strategy

3 Keys For Your Ecommerce Marketing Strategy

The most obvious marketing response prompted by the recent COVID-19 pandemic has been the acceleration of digital. Ecommerce sales grew 43% in 2020,...
How Firms Can Benefit From B2B Marketing Automation in 2022

How Firms Can Benefit From B2B Marketing Automation in 2022

Marketing automation is software that allows B2B firms to automate marketing and sales efforts to cut costs, generate more leads, close...
8 Key Digital Marketing Trends for 2022

8 Key Digital Marketing Trends for 2022

The fallout from the COVID-19 pandemic continues to upend how consumers buy and businesses operate. We’ve seen more products and services...
Six Marketing Metrics Your Boss Actually Cares About

Six Marketing Metrics Your Boss Actually Cares About

Did you know that 80% of CEOs do not trust the efforts of their marketing teams (HubSpot, 2021). It is why they look into marketing metrics. There...
How to Create a Buyer Persona for Inbound Marketing

How to Create a Buyer Persona for Inbound Marketing

Inbound marketing is more important than ever in today's digital business landscape. According to HubSpot, “Inbound leads cost 61% less than leads...

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