Six Marketing Metrics Your Boss Actually Cares About

Six Marketing Metrics Your Boss Actually Cares About

Did you know that 80% of CEOs do not trust the efforts of their marketing teams (HubSpot, 2021). It is why they look into marketing metrics. There...
How to Create a Buyer Persona for Inbound Marketing

How to Create a Buyer Persona for Inbound Marketing

Inbound marketing is more important than ever in today's digital business landscape. According to HubSpot, “Inbound leads cost 61% less than leads...
How To Plan Your 2021 Digital Marketing Budget

How To Plan Your 2021 Digital Marketing Budget

2020 has upended how businesses operate, largely due to the ongoing COVID-19 pandemic. We’ve seen more products and services move online and...
8 Key Digital Marketing Trends for 2021

8 Key Digital Marketing Trends for 2021

The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees...
3 Ways Businesses Are Changing Their Marketing Due To COVID-19

3 Ways Businesses Are Changing Their Marketing Due To COVID-19

Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly...
How to Transition Marketing Staff and Hand Over the Reins

How to Transition Marketing Staff and Hand Over the Reins

In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers...
5 Signs You’re Attracting The Wrong Customers — And How To Fix It

5 Signs You’re Attracting The Wrong Customers — And How To Fix It

Understanding your ideal customer(s) is paramount to your digital marketing success and the growth of your business....
5 Steps To Find The Right Digital Marketing Agency

5 Steps To Find The Right Digital Marketing Agency

A great digital marketing agency can increase traffic to your website, leads to your sales reps, and revenues for your business. For...
What Are Your Digital Marketing Priorities for 2020?

What Are Your Digital Marketing Priorities for 2020?

What are the key digital marketing trends for 2020 that your business needs to consider to generate more traffic, leads, and...
[Video] How to Create a Marketing Plan

[Video] How to Create a Marketing Plan

We publish videos every 4-6 weeks about the latest Digital Marketing news, analytics information, and industry-related topics.

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