May 23, 2023
Today, email marketing is the digital marketing tactic with the highest ROI for small and medium-sized businesses. The persistence of...
December 20, 2022
Within 10 miles of our location, in Reading, PA, there are 98 plumbers. All of these appear in the local search results, but none of them...
December 2, 2022
Platforms come and go and companies change how and when they sell, but the main goal of business remains the same: to generate profit....
October 26, 2022
The pandemic and ensuing economic turmoil forced almost every business to change how they market. Small and medium-sized B2C...
September 21, 2022
Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is...
September 14, 2022
One of the quirks of American English is the ambiguity that arises from our use of slang. If I say something is "cool" or "hot", I could be...
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June 15, 2022
The most obvious marketing response prompted by the recent COVID-19 pandemic has been the acceleration of digital. Ecommerce sales grew 43% in 2020,...
April 27, 2022
Marketing automation is software that allows B2B firms to automate marketing and sales efforts to cut costs, generate more leads, close...
October 27, 2021
The fallout from the COVID-19 pandemic continues to upend how consumers buy and businesses operate. We’ve seen more products and services...
July 2, 2021
Did you know that 80% of CEOs do not trust the efforts of their marketing teams (HubSpot, 2021). It is why they look into marketing metrics. There...