Improve Customer Acquisition: Stop Attracting The Wrong Customers!

Improve Customer Acquisition: Stop Attracting The Wrong Customers!

Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is...
Sales Enablement: Perception Vs. Reality

Sales Enablement: Perception Vs. Reality

One of the quirks of American English is the ambiguity that arises from our use of slang.  If I say something is "cool" or "hot", I could be...
3 Keys For Your Ecommerce Marketing Strategy

3 Keys For Your Ecommerce Marketing Strategy

The most obvious marketing response prompted by the recent COVID-19 pandemic has been the acceleration of digital. Ecommerce sales grew 43% in 2020,...
How Firms Can Benefit From B2B Marketing Automation in 2022

How Firms Can Benefit From B2B Marketing Automation in 2022

Marketing automation is software that allows B2B firms to automate marketing and sales efforts to cut costs, generate more leads, close...
8 Key Digital Marketing Trends for 2022

8 Key Digital Marketing Trends for 2022

The fallout from the COVID-19 pandemic continues to upend how consumers buy and businesses operate. We’ve seen more products and services...
Six Marketing Metrics Your Boss Actually Cares About

Six Marketing Metrics Your Boss Actually Cares About

Did you know that 80% of CEOs do not trust the efforts of their marketing teams (HubSpot, 2021). It is why they look into marketing metrics. There...
How to Create a Buyer Persona for Inbound Marketing

How to Create a Buyer Persona for Inbound Marketing

Inbound marketing is more important than ever in today's digital business landscape. According to HubSpot, “Inbound leads cost 61% less than leads...
How To Plan Your 2021 Digital Marketing Budget

How To Plan Your 2021 Digital Marketing Budget

2020 has upended how businesses operate, largely due to the ongoing COVID-19 pandemic. We’ve seen more products and services move online and...
3 Ways Businesses Are Changing Their Marketing Due To COVID-19

3 Ways Businesses Are Changing Their Marketing Due To COVID-19

Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly...
How to Transition Marketing Staff and Hand Over the Reins

How to Transition Marketing Staff and Hand Over the Reins

In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers...

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