10 Steps to Successful Sales and Marketing Alignment
Getting your sales and marketing teams to work together is critical for small to medium-sized businesses. When they are in synergy, your business can...
7 Ways to Boost Leads with Email Marketing
Today, email marketing is the digital marketing tactic with the highest ROI for small and medium-sized businesses. The persistence of...
5 Plumbing Marketing Ideas to Grow Your B2C Business
Within 10 miles of our location, in Reading, PA, there are 98 plumbers. All of these appear in the local search results, but none of them...
Why Your B2C Company Needs Customer Value Marketing
Platforms come and go and companies change how and when they sell, but the main goal of business remains the same: to generate profit....
3 B2C Customer Retention Lessons From The Pandemic
The pandemic and ensuing economic turmoil forced almost every business to change how they market. Small and medium-sized B2C...
Improve Customer Acquisition: Stop Attracting The Wrong Customers!
Put simply, customer acquisition refers to gaining new customers. Increasing the number of clients you serve is...
Sales Enablement: Perception Vs. Reality
One of the quirks of American English is the ambiguity that arises from our use of slang. If I say something is "cool" or "hot", I could be referring...
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3 Keys For Your Ecommerce Marketing Strategy
The most obvious marketing response prompted by the recent COVID-19 pandemic has been the acceleration of digital. Ecommerce sales grew 43% in 2020,...
How Firms Can Benefit From B2B Marketing Automation in 2022
Marketing automation is software that allows B2B firms to automate marketing and sales efforts to cut costs, generate more leads, close...
8 Key Digital Marketing Trends for 2022
The fallout from the COVID-19 pandemic continues to upend how consumers buy and businesses operate. We’ve seen more products and services...