The Importance of Maintenance

The Importance of Maintenance

I am going to take a break this week from writing about the Google Analytics API and focus on something very important that is often...
The Most Important PPC Metrics You Are Not Using

The Most Important PPC Metrics You Are Not Using

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...

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