As an addict of the AMC series “Mad Men,” I’ve been thinking about what Don Draper would say about my digital agency and today’s advertising industry. If you don’t know, Don Draper is the Creative Director and a founding partner at Sterling Cooper Draper Pryce ad agency in the show. The series is based on a 1960s New York advertising agency that fights for recognition in the industry as well as key players making their mark. Don Draper is a key character within the show that works to tell the story of the agency’s clientele.
I thought it would be interesting to put myself in Don Draper’s shoes to see what he would most likely say about the growing digital landscape as an ad man. Here’s what I came up with:
While today’s digital advertising is growing, so is the need to provide creative digital solutions to clients. In my opinion, it starts with a team of good people with good ideas. Don’t let the technology control the outcome, but think about how to leverage technology or even expand its capabilities to achieve exactly what you want. Remember that what is standard technology today will be mediocre tomorrow, but storytelling and the need for creative solutions will be around for a life time.