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DaBrian Marketing Group has unveiled a new website for Birchcraft Fine Custom Cabinetry of Reading, PA. The site gives high-end cabinetry dealers a fantastic tool for all of their kitchen and home design inspirations. The website also highlights the process through which Birchcraft takes their designers’ creations and makes them come alive in the product. The website is one of the first of its kind for high-end cabinetry manufacturers. 

Website Integrates Showcase With Functionality

From the beginning of the website design project, Tim Howe, owner of Birchcraft, emphasized the three key differentiators he wanted DaBrian to highlight: striking designs, precision engineering, and premium materials. Via extensive photo galleries, DaBrian showed how Birchcraft handcrafted cabinet systems are the essence of style and forms the backbone of any home or commercial space.


Developed using a mobile-first platform, the website showcases how the artisans at Birchcraft transform dealer designs into stunning functional living spaces. The site also allows some of the nation's top dealers to easily access and share photo galleries of their own projects. Finally, partners can receive general design tips and industry news via a timely website blog.


Website Emphasizes Dealer Benefits

Since Birchcraft sells its cabinets to dealers, not end-users, it was critical that the website not only highlight the designs but also speak to the benefits Birchcraft provides to its partners. DaBrian worked with Birchcraft to identify five core attributes and focus attention on them on the site:

  • Custom Precision 
  • Customized service
  • Design flexibility
  • Attention to detail
  • Private-label option


The goal was to use the new website as both a resource for dealers and as a starting point to generate even more awareness of Birchcraft's superior products. Repeatedly, DaBrian's design team, led by Creative Director Mark Mapp, balanced explaining the Birchcraft difference via text while showing the finished product through extensive photo galleries. The website accomplished those ends - and more! The company is now considering enhanced search-engine optimization efforts to further build off of the website's success.  

About Birchcraft Fine Custom Cabinetry

For over 60 years, Birchcraft Fine Custom Cabinetry has been the supplier of choice for wholesale cabinetry. It’s the attention to detail that sets Birchcraft Kitchens apart from the competition. From the selection of wood for each individual order, through the hand assembly and sanding of cabinet components, to the finishing process where only one finisher skillfully hand stains an entire order, each set of cabinets is carefully constructed to meet their client/homeowner’s individual needs. Check out their galleries to find out why.

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