Your Business Needs A Web Design Strategy

Your business's website is the first thing a customer or client sees when they learn about your business. 75% of web users admit to judging a company's credibility based on their website design. That website should be both attractive and functional. Moreover, 47% of users expect a site to load in under 2 seconds. So not only does your website need to be eye-catching, but it also needs to be fast. 

But before you can create an effective website, your business needs a web design strategy. A web design strategy identifies ideal customers, business objectives, and pain points. It provides a clear direction to design a website that reaches a desired target audience.  

A web design strategy is vital, whether you are developing a new site or improving performance on your business's existing website.

A web design strategy can help grow your business through:

• Goal Brainstorming Workshop
• Online Competitor Research
• Buyer Persona Development
• Marketing Funnel & UX Analysis
• Customer Journey Mapping
• Digital Marketing Integrations
• SMART Goal Setting & Measurement
• Review of Steps, Outcomes & Deliverables

Just as you need an overall marketing strategy to define your marketing efforts on social media and search engines, you also need a strategy for web design. When you have a functional website based on a plan, you can be assured of your site's success. The web design strategy is designed to limit your frustrations while making it easier for you and your customers to do business with you.

DaBrian Marketing Group Web Design Strategy 

• We develop a web design strategy that understands your audience 
• We identify the issues that are hurting your current efforts to get more traffic, leads, and sales
• We establish customer journeys that guide prospects through the sales process
• We align your website with your existing digital sales & marketing efforts
• We set SMART goals that allow you to improve your site with analytically driven optimization constantly

Does your website need a strategic plan? Our web design company will build you a professional, mobile-friendly website that provides top security features and achieves your strategic business goals. Learn more about DaBrian’s Web Design Offerings.

Once you have a clear direction for your website, you can focus on designing or reimagining your business's website. A functional website is essential for a successful business. Learn about elements of effective web design below.

4 Key Attributes of Effective Web Design:

• Clear: A good website should provide clients and customers with additional clarity about your business, mission, and services. If a viewer walks away with more questions after looking at your website, it was not helpful.

• Informative: An informative website provides visitors with answers to questions they have — plus, it includes information that they didn't know they needed. Contact information should be detailed in the footer of each page, and the navigation menu should consist of an easy way to request more information. 

• Functional: Similar to the need for clarity, a website needs to be user-friendly. A helpful website should be easy to navigate on both desktop and mobile devices. A visitor to your site should learn about your business and easily take the next step in the buyer journey.  

• Fast: As said before, most web users expect a site to load in 2 seconds or less. Viewers will quickly close out a site that needs more than 60 seconds to load. If your site is not up to speed, it might be a good indicator that your business could benefit from a Web Design Offering.

Web design and development are continually changing. Are you looking for a sign your business needs a new website? Connect with the DaBrian team today to talk about your business's web design needs.