Your business's website is the first thing a customer or client sees when they learn about your business. 75% of web users admit to judging a company's credibility based on their website design. That website should be both attractive and functional. Moreover, 47% of users expect a site to load in under 2 seconds. So not only does your website need to be eye-catching, but it also needs to be fast.
But before you can create an effective website, your business needs a web design strategy. A web design strategy identifies ideal customers, business objectives, and pain points. It provides a clear direction to design a website that reaches a desired target audience.
A web design strategy is vital, whether you are developing a new site or improving performance on your business's existing website.
Just as you need an overall marketing strategy to define your marketing efforts on social media and search engines, you also need a strategy for web design. When you have a functional website based on a plan, you can be assured of your site's success. The web design strategy is designed to limit your frustrations while making it easier for you and your customers to do business with you.
Does your website need a strategic plan? Our web design company will build you a professional, mobile-friendly website that provides top security features and achieves your strategic business goals. Learn more about DaBrian’s Web Design Offerings.
Once you have a clear direction for your website, you can focus on designing or reimagining your business's website. A functional website is essential for a successful business. Learn about elements of effective web design below.