Omnichannel marketing is about ensuring that ecommerce & retail marketing strategies are geared toward enabling customers to purchase on any channel. Often there is some confusion about omnichannel versus multichannel marketing. It is my opinion that multichannel marketing is more specific to the tactical efforts of a campaign while omnichannel marketing is based on an organization’s strategic approach.
The US Census Bureau reported an increase of 14.7% in e-commerce sales with the latest year-over-year increase compared to the first quarter of 2016. The level of competition will continue to grow while US retail sales drop 0.3% versus 0.1% increase that was expected in May. I don’t think that shoppers are so interested in shopping locally and a look for value with a seamless experience. It is important for retailers to understand the latest omnichannel trends and how integrated marketing can turn shoppers into loyal customers.
Omnichannel marketing is a strategic approach that will require a clear strategy, integrations, execution, and measurement. Below are 5 ways to start turning your shoppers into profitable customers: