Macquarie Research estimates that Google has approximately 4 million advertisers. Google has more direct advertising relationships in the digital advertising space than Facebook or Twitter. Is your business being hunted by the competition using Pay per Click (PPC) advertising or is your business hunting for new business with Google AdWords (PPC) and Bing Ads?
You’ve probably heard these terms before: Online Marketing, Online Advertising, Google AdWords, Search Marketing, Bing Ads, Paid Search, Cost per Click (CPC), Pay per Click (PPC). To the general public, these terms are used interchangeably and generally refer to advertising with Google AdWords or Bing Ads. These words are often associated with cost, but they should also be associated with opportunities for your business! Pay Per Click advertising can help you to increase your brand or product awareness, expand into new markets, generate leads, grow online sales, or even increase traffic into your stores.
The opportunities to increase brand awareness through Pay per Click advertising are countless. AdWords & Bing Ads offer local, national, and global targeting with language settings. They also provide additional targeting settings to only show your brand when, where, and to whom you want to be shown. Businesses can even advertise on non-search sites like Gmail, YouTube, Forbes, MSNBC, and lots of other partners sites within minutes.
Business Owners can generate leads such as calls, online form completions, and e-commerce sales while setting a campaign daily or monthly budget. Regardless of how a customer is looking for products or services, businesses are able to stay connected with them across a variety of devices (desktop, mobile, and tablet). No matter the target audience (businesses or consumers), Pay per Click can get your business quality leads to grow sales, while sticking to the set budget.
According to Google’s March 2015 case study, Sears Hometown and Outlet Stores used Google’s Local Inventory Ads (LIAs), which allows online visitors to see what their local store currently has in stock to bring nearby customers on mobile devices into stores. The results yielded a 122% higher store visit rate compared to online Product Listing Ads (PLAs) for shopping campaigns. Product Listing Ads allow you to include an image, title, price, promotional message, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell. The local inventory ads generated in-store sales at more than 5X the rate of TV advertising for each dollar spent.
Pay per Click offers a diverse platform to deliver the exact type of content, specific to their device for exactly what potential customers are looking for and exactly when they’re looking for it. Most Pay per Click platforms have the capability to use text, video, mobile, banner or display ads, so your business has the ability to connect with potential customers regardless of the device.
See Advertising Formats for examples