Digital marketing services can be performed in house or out-sourced through an agency. Regardless of the source, every business in some capacity needs an online presence in 2022. Being present online means you have an understanding of how important digital marketing is in today’s world. It also means you know where your future customers are.
According to Oberlo.com, 68% of online experiences start with the use of a search engine (BrightEdge, 2019). Industry leaders agree that Google is still the leading search engine worldwide, with more than 90% of the market share. So if there’s a search engine to get started with, it’s Google. When looking for digital marketing services, look for companies with google management services. That way, you know you’re working with people that keep up with the latest trends. Let’s dive into a few reasons why digital marketing services can benefit your business.
Why Invest in Digital Marketing Services?
1. ROI Partner- Simply put, our job is return on investment (ROI).
We ensure you’re getting what you paid for with digital marketing services that get results. This is as highly important to us as it is to you. We care about your leads, whether they’re relevant and converting, and if our services are succeeding in solving your business’s pain points. We can determine whether our efforts are getting results or if we need to pivot and adjust our strategy through data and analytics. There is a lot of accountability involved by relying on the data, in addition to your input, on whether your digital marketing service is getting the ROI you’re looking for.
A digital marketing agency should spend your money like it's theirs. For example, your PPC budget can be largely influenced by seasonality as well as your business’s budget limitations. Platforms like Facebook and LinkedIn vary greatly in cost, so it’s important to work with people that will be honest about recommendations that will use your budget wisely and not waste it.
By outsourcing marketing services and choosing the right digital marketing agency, you’ll gain more with less. You’re paying for a team of experts in all facets of digital marketing and sales that can give you a beneficial business partnership through their services as well as consultative meetings. Investing in digital marketing is meant to build and improve your business, solve challenges, and ultimately be held accountable to generate leads and traffic for your business.
2. Achieves Goals & Addresses Pain Points- You Pay for Performance.
By hiring a qualified and reputable digital marketing agency, you will gain an entire team focused on your goals and objectives without the additional salaries and benefits to your payroll. As easy as it is to hire a digital marketing firm, you can just as easily fire them if they’re not getting the ROI you were looking for. With a digital marketing team on your site, you will have more to focus on your area of expertise (what you do best).
Digital marketing helps level the playing field amongst your competitors. Done properly, it allows you to reallocate your marketing investment and target the audience you want to reach more efficiently. An agency will utilize their expertise and experience and be able to show precisely what is working and what’s not via analytics. Let them use their expertise to manufacture solutions and alleviate the stress on your shoulders about how to navigate the online world.
The fact is, many companies are still not utilizing digital marketing, so there is a real opportunity to grow quickly. This is especially true when you can eliminate the learning curve and hire a certified partner agency right from the start. They live and breathe SEO, PPC, email marketing, social media, click-through rates, and conversion rates. An agency understands that your success is essential for their success and ultimate survival, so the motivation for you to succeed is genuine and should be taken seriously.
Digital Marketing helps achieve a number of goals and can address a variety of pain points. Have you considered entering into a new market, but are unsure if it would be the right move? Or, are you looking to recruit talented staff and build more of a following on social media? In addition to a higher volume of leads or more relevant leads, digital marketing can assist in solving both of the previously mentioned challenges.
HR professionals recognized early on that the COVID-19 pandemic would impact employees. In response, many of the clients with whom we work are now using a larger slice of their marketing budget to attract new employees instead of (or in addition to) new customers. This involves social media advertising, cost per click, enhancing their website with career/culture information, and more to solve their goal of retaining employees and recruitment.
3. Transparency of Results- Data Speaks for Itself.
Data can’t be manipulated, so it’s important for your digital marketing agency to interpret the data for you and be transparent about what’s happening. Transparency of results should be seen through monthly reporting as well as through front-end and back-end work. Regardless of the service, there is a good amount of prep work involved in starting a project built for success. It’s important to gain clarity on what’s being done on the back end to ensure results, in addition to viewing and providing feedback on front end work such as website content, ad copy, social posts, etc.
An agency that explains what they’re doing each month and addresses progress that’s been made is one that’s actually doing the work to achieve your goals. Your chosen marketing partner should also highly value your input on whether you as a business have received the right amount of relevant leads (form submissions, phone calls, messages, appointments, etc.) that you need. Your feedback, as well as the data, will show your digital marketing team whether their services are working.
What Types of Businesses Invest in Digital Marketing?
All businesses types and sizes can benefit from digital marketing services and are vital to their success online. Digital marketing ensures you’re reaching the right people and fulfilling their needs, whether it's with a product or service or you’re a B2B or B2C company. A digital marketing presence ensures you’re staying competitive in the current market and prepares you for any problems your business may face in the future with services that are built to get results.
As a business owner, your time is precious, budget is limited, and your hands are always full with a thousand different things. In order for your small business to be competitive in your respective industry, you need to utilize digital marketing. Without a clear understanding of your target audience, a tactical plan to drive leads through your sales funnels, and ways to measure success, you’re not planning to succeed: you’re just hoping to succeed. We’re here to help!
Some companies have found starting with an Inbound Success Plan has been the best way to gain a one-stop comprehensive digital marketing strategy. Let us know if you can benefit from an inbound marketing approach for gaining leads or if you’d rather have a business challenges meeting to discuss services.
