Website Audits: Why They're Important and Benefits

As the world transitions more to a digital atmosphere, it is crucial for businesses of all kinds to have an online presence. Your website is the lifeline of your online presence. If your website is not functioning properly then neither will your business. It sets the first impression for your viewers, it can make or break conversion rates, and can highly influence search engine optimization. 94% of first impressions are based on the design of a website. Your website should reflect the success of your business and drive achievements even further. A good website can be found quickly with one search, is easily navigable, and provides value for viewers and business owners.

It is not always easy to determine if your website is performing the way you need it to. This is where a website audit can be extremely beneficial to your website. A website audit does the hard work for you. It presents you with real time data and information on your website's overall health.  A website audit analyzes the functionality of your website and helps you better understand what is/is not working in terms of meeting your goals and objectives for your business. 

Benefits of a Website Audit

Now that you have an understanding of what a website audit is, let's look at four ways it can benefit your business.

1. Performance

Your website needs to perform well for all types of customers. It should be easily navigable so all information is quick and effortless to find. It should minimize and solve any customer pain points and enhance the users overall customer experience. Approximately 89% of users will turn to a competitor if they have had an unfulfilling experience. A website audit can help you identify any flaws in performance and improve your website so you can gain customers instead of turning them away. 

Here are some ways a website audit can improve your websites performance:

• Improving user navigation
• Increasing accessibility
• Easing user pain points
• Promoting empathetic design
• Enhancing the overall flow of the website (eliminating any friction points)

2. SEO

Search engine optimization is crucial for any website. SEO can make your business more visible to potential customers. When someone runs a google search, results will automatically populate to show the most qualified sites. When your target audience runs a search you want to be at the top of the results. A website audit can assist you in understanding where you can improve your SEO. 

Here is how a website audit can strengthen your Webpage:

• Solving customer problems
• Addressing customer needs
• Boosting keyword performance
• Improved natural link building
• Better URL structure

3. Conversions

Website audits allow you to better understand your conversions as it relates to your website. It can help you improve your landing pages to drive leads and even discover new ones. CTAs (Call to Action) speak directly to your customer. You want your CTAs to have a clear and meaningful language that will drive conversions. A website audit is necessary in order to analyze and improve these aspects of your website and your business.

Audits can help to understand your websites conversions through:

• Improved CTAs (Call to Action)
• Optimized landing pages
• Discovering new leads
• Better understanding of conversions

4. Technicality

A website needs to function properly so that businesses can be successful. Website audits can examine the backend of your website to make sure that it is optimized for the web. Audits can help you identify any technical flaws your website has so they can be resolved.

Here are some advantages in technicality when you run a website audit: 

• Enhanced and user friendly 404 page 
• Better SEO practices
• Appropriate Flash and JavaScript
• Optimized URLs
• Control how your website is crawled

Continuous improvements are needed for your website to stay healthy, user-friendly, and functionable. Website audits can help improve performance, SEO, conversions, and the technicality of your website. All of these things will help boost your website's usability and enhance customer experience. It is absolutely necessary to conduct website audits so your business can have a thriving online presence and provide more value for your business.

To see how you can grow your digital presence and enhance your website’s visibility, sign up for our free SEO audit.