What is a B2B Website? Why Does it Matter?

A simple definition of a B2B (business-to-business) website would be a business website that offers products and services to other businesses. B2B ecommerce typically involves online sales transactions between manufacturers, wholesalers, and retailers. This business model B2B is different from the B2C model, where businesses sell directly to consumers.

B2B ecommerce can involve lengthy, manual sales and marketing processes to attract businesses to buy their products or services. Rather than just communicating a single message to a main target audience, a B2B website can speak to many different users throughout different phases of their buying journey which help deliver value, build trust, increase leads, educate prospects and convert sales.

Things to Consider when Building a B2B Website

In addition to following best practices when building a B2B website it is important to develop a web design strategy. A good B2B web design strategy will help with improving user experience and customer journey, leading to more online traffic that can convert into quality leads.

If you are looking for guidance for creating a B2B website, here are 10 things to consider:

1. Start with a B2B Web Design Strategy
2. Know your audience
3. Create your sitemap & customer journey
4. Wireframe & design (prototype)
5. Create content/copy (including media)
6. Web development
7. CMS (Content Management System)
8. SEO (Search Engine Optimization)
9. Marketing channels (marketers)
10. Tools for lead generation (sales and marketing)

What are the Benefits of a B2B Website

Personal online shopping experiences have shaped the expectations for B2B buying experiences. B2B companies are increasingly shifting from traditional sales and marketing efforts to digital online web solutions.

According to Statista in 2023, an estimated 17 percent of B2B sales are expected to be generated digitally. In 2019, this share was 13 percent. Overall, U.S. B2B online sales are projected to reach 1.8 trillion U.S. dollars in 2023.

Here are the 10 key benefits of creating a B2B Website:

1. Scalability
2. Improved efficiency & productivity
3. More customers
4. Improved brand awareness
5. Increased sales
6. Analytics capability
7. Customer-centric experience
8. Exceptional customer service
9. Improved sales engagement
10. Builds credibility and authority

Types of B2B eCommerce 

B2B2C

The wholesaler or manufacturer reaches the final consumer by either partnering with the B2B or directly selling to the consumer.

Wholesale

When businesses purchase goods in bulk from a manufacturer or distributor for a lower price and turnaround to sell them at retail value.

Manufacturers

Manufacturers produce goods on a large scale. The finished goods are then sold to other manufacturers, suppliers or wholesalers.

Distributors

The distributor works closely with manufacturers in an effort to bring visibility to the goods they are producing, and increase sales.

B2B Marketing with DaBrian Marketing

If you’re a new B2B business looking for a website or want to take your current business to an online solution, starting the process by creating a B2B Web Design Strategy would be highly recommended and should be the first step. Let the digital specialists at DaBrian Marketing Group help your business create a B2B Web Design Strategy that will help gain access to new markets, increased conversions, improved customer satisfaction, expand visibility — and more. So, if your B2B business is thinking of making the digital transition, give DaBrian Marketing Group a call and begin embracing the future of B2B ecommerce.