To have a better understanding of what HubSpot CMS is, it would be best to first define a CMS. A CMS, or content management system, is a software application that allows users to build and manage a website from scratch, or using templates or themes to speed up productivity.

With HubSpot CMS, you can design, manage, modify, and publish content in a user-friendly interface. You can customize the content and functionality of your site as well as have multiple users working in the back-end of the same tool — and much more, including:

  • Website Design
  • Website Content
  • HTML
  • Security
  • Personalization
  • Website Performance
  • Analytics
  • Social Media Integration

Here is an overview about HubSpot CMS provided by HubSpot.


What are the Key Features of HubSpot CMS?

HubSpot CMS comes with a number of powerful features to help marketers and developers build and maintain their site. Safely create a staging environment while building with HubDB, providing specific user-targeted content while making sure your content is presented in a language suitable for the reader.

Here are some key features of HubSpot CMS:

CMS Developer Sandbox
Used to create a free staging environment with access to all HubSpot developer tools and features. You can use your sandbox to learn how to build great sites on the CMS Hub.

Content Search
With the use of HubSpot’s native search engine, the HubSpot CMS’s built-in site search functionality will let your visitors find the content they’re looking for without the use of third-party tools.

Create multi-language variations of content that will allow end-users to see content in the language with which they’re most comfortable. Additional tools are available to help developers ensure that the right language is available to the end-user.

File Manager
In HubSpot CMS, the File Manager can be used to store and serve a variety of files for your website. Files can be stored via the in-app UI, or via the CMS CLI.

Content staging
With Content Staging, designers and developers can update the design and content of a website by staging the changes. These staged changes can then be published to your production site at any time. (CMS Hub Professional feature)

A tool that allows you to create tables to store data in rows, columns, and cells, much like a spreadsheet. You can customize a HubDB table's columns, rows, and other settings based on your needs. Data can be manipulated through a user interface, or by using the HubDB API. (CMS Hub Professional feature)

Using the Membership feature you can require your CRM contacts to be logged in to view specific content of your site. Membership pages can be highly personalized to the logged-in user, and can even incorporate Contacts, Companies, Deals, and Products data from the CRM. (CMS Hub Enterprise feature)

Serverless Functions
Serverless functions provide a way to write server-side code that interacts with HubSpot and third-party services through APIs. Serverless functions are used to add advanced capabilities to your CMS Hub website, like complex data calculators. (CMS Hub Enterprise feature)

HubSpot API’s
This feature provides authenticated, secure access to your CMS and CRM data. The APIs are built to allow you to expand functionality, or to set up integrations quickly and easily. All HubSpot APIs are organized around REST - if you have worked with RESTful APIs already, the process will be very familiar to you.

What are the Benefits of the HubSpot CMS?

As we all know, speed is a huge factor when it comes to SEO and your site's ranking ability. Unlike other open-source CMS platforms, the HubSpot CMS was designed to deliver exceptional speed, a functionality that's built right into the system.

Any website owner or developer will tell you that security is a growing concern. Unlike other CMS platforms, HubSpot CMS provides the protection of anonymity, while it is also dedicated to providing some of the best data security on the market.

HubSpot provides 99.999% uptime and a support team dedicated to making their hosted website faster, more secure, and more reliable.

The Marketing Hub, Sales Hub, Service Hub, and analytics integration is unparalleled and what sets HubSpot CMS apart from other CMS platforms. There is no other CMS out there that could give more specific, granular, and accurate data about the performance of your marketing and sales data.

What are the Pros and Cons of HubSpot CMS?

As a business owner, it is always a best practice to evaluate the pros and cons prior to making an investment in any platform. The same would apply to HubSpot CMS. Although its features and benefits may offer some marketers and developers some comfort. Some may feel somewhat limited to an all-in-one platform for example.

There isn't a one-size-fits-all solution when it comes to CMS platforms, but comparing features and benefits can help you figure out whether the HubSpot CMS is a good fit for your business.

Here are some pros and cons to using Hubspot CMS:

Pros of the HubSpot CMS

  • Merges all the publishing/marketing tools into one compact solution
  • HubSpot templates with the drag-and-drop feature are responsive by default
  • Smart content to convert more leads and derive a better user experience
  • Personalization without CMS by use of hypertext markup language
  • Built-in support for Google AMP (Google Accelerated Mobile Pages)
  • Built-in CDN & SSL unlike most other CMS platforms with no setup
  • Security through obscurity makes it difficult for hackers and other exploits

Cons of the HubSpot CMS

  • Lock-in to an all-in-one platform which may limit flexibility
  • Associated costs based on your marketing wants and needs
  • Design Manager & HubL can take developers some time to learn
  • Limited plugin & theme options compared to other CMS platforms
  • No control over backup & recovery, only manual options.

For additional information, you can check out our HubSpot Agency page.

How Much Does the HubSpot CMS Cost??

The HubSpot CMS is available in 3 packages starting at $23/month and offers everything you need to build and scale a data-driven website and grow your business.

HubSpot CMS Hub Starter (starts at $23/month)
With Starter, you can build, secure, and integrate your website with the rest of your other HubSpot tools.

HubSpot CMS Professional (starts at $360/month)
Professional offers everything included in the starter package and adds a range of features like personalization with smart content, A/B testing, custom reporting, Google Search Console integration, and more.

HubSpot CMS Enterprise (starts at $1,200/month)
For anyone looking to make the most of their website and wrap your sales, marketing, and growth strategy right into it, Enterprise is for you. It includes everything in Professional in addition to features like custom objects, memberships, the use of web apps, adaptive testing, and more.


Have more questions about HubSpot CMS? DaBrian Marketing Group is a HubSpot Agency that works with a number of clients to build, manage, and optimize their HubSpot CMS websites. We'd be more than happy to answer any of your questions. Get in touch with one of our HubSpot experts to let us know how we can help!

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