What Is HubSpot?
Before delving into the details of HubSpot Sales Hub, it's important to familiarize yourself with HubSpot as a whole. HubSpot is an inbound Sales and Marketing software designed to help businesses attract customers, convert leads, and close deals. It offers a range of tools, including website and landing page hosting, customer service management, email communication and tracking, and blog creation. By leveraging these tools, businesses can analyze campaign success and track customer behaviors, leading to improved brand growth.
These tool sets are broken into Hubs and depending on your needs, they can either be purchased separately or purchased together for a complete go-to-market set. The good thing about buying these tools together is that they work together to provide you with a complete set of tools that can make a difference in your marketing, customer support, sales, and service teams. The Hubs Available With HubSpot Include:
HubSpot CRM (Customer Relationship Manager): A free tool that saves your brand from using spreadsheets to manage contacts. With the CRM you get user contact information, activity tracking, pipeline visibility, app syncing capability with Gmail and Outlook, and real-time chat functionality with customers and leads.
HubSpot Marketing Hub: The right marketing automation tool that gives you everything you need to create unique content, deliver it to your target audience, and convert those leads to customers. With the Marketing Hub, you will gain the capabilities to build landing pages, emails, blogs, social media, SEO, top-rated marketing automation, and analytics to track all progress of marketing campaigns.
HubSpot Service Hub: This tool makes it less difficult to connect with clients and manage client relationships. It includes Customer Feedback, Support Tickets, Live Chat, Knowledge Base, Reporting and Goals, Conversational Bots, and more.
Hubspot CMS Hub: A content management software that is versatile for advertisers, efficient for developers, and offers a customized, safe experience for customers. With CMS, you can easily build and maintain custom website pages for different users and customize them for devices and conversions. Rely as much or as little upon developers as you would like. The best features of this Hub are SEO recommendations, website themes, multi-language content creation, a drag-and-drop editor, adaptive testing, and contact attribution reporting.
Hubspot Operations Hub: A tool that automates day-to-day processes so you and your team can complete other tasks that can't be automated, and it's created to enhance data accuracy while gathering information for your business. No more delayed shipments or missed orders because your data is clogged.
Hubspot Sales Hub: The component of HubSpot that allows businesses to manage, communicate, and track leads. It helps business sales teams interact with potential and current customers without spending valuable time and resources inputting data or writing the same email repeatedly. The Sales Hub is like having an extra employee, consistently working and providing you with more tools to close more deals. It includes email templates, free calling, email sequences, a meeting scheduler, and a pipeline tracker.
The all-in-one sales platform can help businesses increase efficiency, productivity, and sales. Powerful features such as easy-to-use sales automated workflows, real-time analytics, CRM integration, lead management, and more will streamline the sales process for you to accomplish more. While simultaneously providing teams with better insights into customer needs to satisfy every customer they interact with. The package chosen should be based on what you need today and transition as you develop and build a team. It is the type of solution that can grow as your needs do.
HubSpot Sales Hub consists of three paid plans, Starter, Professional, and Enterprise. You can also get the Free plan, but if you have a big team, the free plan wouldn’t be the best choice for your needs. Take a look into some of these plans’ features and their associated user price.
HubSpot Sales Hub: Free Plan
HubSpot’s foundation is its free CRM where you can store all the contact data and connections with customers in a secure dashboard. With the CRM you get to use the free features of the Sales hub
HubSpot Sales Hub’s free plan offers:
- Live chat to communicate with prospects.
- Conversational bots to send prospects to suitable agents.
- Conversations inbox creates a shared inbox for emails and chats.
- Quotes for creating Sales quotes.
- Calling directly from your HubSpot account.
- Email templates, scheduling, and tracking
- Buyer Personas, and templates to easily create
- Snippets to help you answer frequently asked questions.
- Document w/tracking to share with customers.
- Meeting planner
- User-friendly site connection
- Deal pipeline to track deals.
- Messenger integration with Facebook.
- Custom properties to create your properties for contacts, companies, and deals.
- HubSpot mobile app, features of the app include business card scanning, viewing contacts, companies, etc.
HubSpot Sales Hub: Starter Plan $45/mo
The starter plan offers everything on the free plan and more. It adds features like goal tracking and quote creation.
Sales Hub’s Starter plan offers:
- All Free Features
- Goals to set a target for your team.
- Currencies to add currencies to your account.
- Rep productivity performance to see your Sales Rep progress.
- Conversation routing to route conversations to the right Sales Rep.
- Simple automation.
- Stripe integration.
- Email and in-app support.
- Quotes creation.
HubSpot Sales Hub: Professional Plan $450/mo
The professional plan has several functionalities like Sales Automation with Sequences, Product Library, and Personalized Videos.
HubSpot Sales Hub’s Professional plan offers:
- All Starter Features
- Workflow extensions.
- Sequences.
- E-Signature.
- Deal stage, task, and lead rotation automation.
- Smart send times.
- Salesforce integration.
- Required fields.
- Custom reporting.
- 1:1 video creation.
- Queues.
- Standard contact scoring.
- Company scoring.
- Products addition.
- Slack integration.
- LinkedIn Actions ( With Sales Navigator Subscription)
- Calculated properties.
- Record customization.
- Account-Based Marketing and Sales.
- Account overview.
- Sales Analytics.
- Phone support.
HubSpot Sales Hub: Enterprise Plan $1200/mo
The enterprise plan offers access to everything the previous plans don’t provide. This means you get access to Playbooks, Quote-Based Workflows as well as Phone Transcriptions.
HubSpot Sales Hub’s Enterprise plan offers:
- All Professional Features
- Hierarchical teams.
- User roles.
- Playbooks.
- Webhooks.
- Quote-based workflows.
- Recurring revenue tracking.
- Call transcription.
Once you have chosen the Sales Hub Package that suits your needs, taking time to optimize it for your business and sales process is crucial. Explore key features such as contact management, automated emails, and lead scoring to improve customer interactions and lead targeting.
Tips for optimizing your use of Hubspot Sales Hub to maximize its effectiveness:
- Enable automatic emails with sequences and workflows to save time on manual tasks and reach more customers quickly.
Image Source - Segment your contacts into lists with tailored content for each group to speak to each group's individual challenges instead of marketing to the masses.
Image Source - Take advantage of lead scoring to prioritize leads and determine who to contact first. Ending the outreach to frozen prospects who are not ready to move forward.
Image Source - Use customizable website forms to capture lead data, such as emails, company names, phone numbers, and even the challenges they are currently facing your solution can help with.
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By leveraging the capabilities of HubSpot Sales Hub and customizing it to your business needs, you'll gain valuable insights into customer behavior, preferences, and trends, enabling data-driven decision-making to enhance your business growth.
Is HubSpot The Right Platform For You?
When deciding on the best solution for your business needs, careful evaluation is essential. Here are key takeaways to consider to determine if HubSpot Sales Hub will be the right platform for you:
Client Attraction and Delight: If your goal is to invest in attracting and delighting clients, HubSpot offers robust features and capabilities to support your efforts and enhance customer satisfaction.
Lead Generation: If your sales team relies on warm or hot leads, HubSpot provides effective lead generation tools that can help your staff identify and nurture potential customers.
Efficient Client and Prospect Management: HubSpot excels in providing streamlined systems for managing clients and prospects, allowing you to efficiently organize and track interactions, ultimately enhancing your customer relationship management.
Collaboration Across Teams: If you seek a unified platform where your marketing, sales, and support teams can seamlessly work together, HubSpot offers a comprehensive solution that facilitates collaboration and enhances team productivity.
Performance Evaluation: HubSpot's customizable sales dashboard capabilities enable you to evaluate and improve the performance of your sales team. By leveraging these insights, you can make data-driven decisions to optimize your strategies.
In conclusion, HubSpot Sales Hub is a powerful tool that can streamline the sales journey for your customers, contributing to enhanced customer satisfaction and improved team productivity. Consider the factors mentioned above. Whether you seek to streamline client and prospect management, collaborate across teams, or evaluate performance, HubSpot Sales Hub can provide a solution that aligns with your specific business needs. So, if you are looking for a reliable sales platform that can contribute to your business growth, consider HubSpot Sales Hub and explore its capabilities further.
