Your nieces, nephews, children, grandparents, and even great-grandparents are all on social media. Do you actually exist anymore if you don’t have a social media account? In today’s society, it’s our way getting to know someone. When we want to see what someone looks like, figure out when a birthday is that we forgot, or find out what someone has been up to these days, we check Facebook, Twitter or Snapchat. So, if this is how we get our news about each other, why doesn’t your business have a social media marketing strategy to get to know “these people” or should we say, your customers?
As mentioned through customer service, building relationships with your customers will further your lifespan as a company because customers will trust you. People don’t want to see advertisement after advertisement of you trying to get them to buy your product. People like seeing other people! Show off your employees, post about the holidays you celebrate, and give your company personality! Research by Texas Tech University shows it’ll bring long-term brand loyalty once you do.
Traditional marketing can be limited at times. A billboard will soon become unnoticed by townies which limits its worth. Social media allows your company to be everywhere and anywhere at any time of day. A customer may tag you in a post boasting about your wonderful product or service which may be seen by someone outside your target audience. This customer may do the same and this process will be repeated over and over again. (and if you have ecommerce built into your website, they can buy your product from anywhere, too!)
Whether it’s an organic post or a paid ad, interesting content will get people to click their way right to your services’ or products’ pages. Social media advertising is relatively cheap (as low as $0.10 per click sometimes) which means a higher return-on-investment (ROI). Paying for a few clicks to lead to one sale is definitely beneficial! Daily monitoring of engagement on what content your followers are interested in with further help your overall marketing strategy and what you should be focusing on. (That’s where we come in!
Your competitors are already using social media to connect with their customers and possibly, your customers. Since social media boosts brand loyalty, it may be hard to steal customers back from your competitors. Share interesting customer stories, pictures, gifs, videos and more to get people to follow what YOU have to say, not your competition.
While there are many more reasons you should be utilizing social media marketing, these few mentioned should be the most relevant to convince your company to invest in it. Strategizing for each specific platform you could be utilizing will positively impact your business and your customers will also thank you. Not sure which platforms will be most effective for your industry? Stay tuned for my next blog.