How to Become a Content Marketing Psycho with Psychology

Let’s define content within digital marketing.  Content refers to any text, photography, video, audio, or otherwise interactive material in your brand’s advertising campaigns and website.  The content is anything that the consumers come to view, read, hear, or click.

In the digital marketplace your brand’s content must be flexible in order to adapt to different media and devices.  Both your mobile site and your desktop site must display your products in an entertaining and attractive format.

Your brand’s content must also engage consumers, immediately. Consumers want to view your products, now.  They want to watch your video, now.  They want your web page to load, now.  Don’t make them wait – capture their attention at the very second that they are available to you!  Offer the information for which consumers are searching.  Create content that appears when consumers search for your brand’s industry, topics, or services.

After consumers view, read, or click on your content, what do you want them to do?  Whatever task you want them to complete, you must make it obvious through a Call-to-Action.  Direct consumers’ behavior by actually giving them something to do:  subscribe, fill in the information, click the button, or leave a comment.  

To create effective content for your brand’s digital marketing, study and understand human behavior.