This year for Christmas eCommerce PPC account managers would like:
Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads will look like before they are live on the internet.
We can see the Impression Share lost (Rank), but not the average position that our Shopping Ads are shown. This information would help make decisions concerning bid adjustments at the product group or product-specific level.
While it is great being able to track Conversions, being able to quickly see the amount of each type of conversion (newsletter sign-up, sale, or phone call) would be beneficial. This would be useful in maximizing Return on Ad Spend (ROAS.)