Enhanced AdWords Campaigns – Helpful or Not?

So the question remains–are these enhanced campaigns truly helpful? Will having these various optional settings at one location aid the effectiveness of PPC advertising, or in other words increase Clicks and/or CTRs? Or at least will being able to move easily using these setting in conjunction with one another enable better testing and ultimately improved optimization of PPC Campaigns? Although it may take some time before we discover the answers to these questions, one thing is certain, which is that data collection is invaluable to us as marketers. Google AdWords must make sure that we have a method of easily slicing the data into categories (i.e. mobile devices, specific promotions, geographic locations, etc.) in order for these enhanced campaigns to be helpful and in the long run make our lives simpler.