Making a Smooth Transition to Mobile PPC

Another option is to prepare our ads accordingly. A great way to do this is to utilize the Call Extension. Although this extension can be used to target all devices, it is best suited for targeting mobile users. This extension will allow searchers on mobile devices to not only find you, but connect with you via a phone call with a single click. Another additional feature that comes with this Enhanced Campaigns extension is day parting. This means that the call functionality can be set to coincide with your business’s operating hours. On top of all that functionality, Google has also dropped the additional charge that formerly came with using a Google forwarding number.

Using the steps above, you can make sure that your PPC account is ready for the Enhanced Campaigns upgrade. These new features and extensions allow you to reach new customers no matter what device they’re using!

We’d love to hear which aspects of AdWords Enhanced Campaigns you’re using to improve your PPC ads. Let us know in the comments below!