Ecommerce Tips for Marketing to Millennials

As many of you know, Millennials aren’t known for having a great attention span. In fact, our attention spans are now down to 8 SECONDS! We’re basically a bunch of goldfish with smartphones. That means if your site does not work properly, or we can’t quickly find the product/service we want, we’re on to the next one (your competitors). To prevent that from happening, make these tips and issues a priority.

• Site speed:
  • Not only is site speed a ranking factor, but studies show that slower load speeds lead to high bounce rates and cause a decrease in online sales.

• Technical errors:
  • Have redirects set up properly for pages with 404 errors.
  • Resolve duplicate content issues.
  • Learn more about technical issues that impact your organic search.

• Have the following function properly to ensure a smooth purchasing process:
  • Search Site functionality
  • Discount/Coupon Codes (Please, we’re broke.)
  • Shopping cart works – Being able to add as you shop, and return to shopping without losing products.

• Customer Service:
  • If your site doesn’t function properly, or a potential customer has questions, you need to have someone readily available to provide assistance and secure a sale.