Google Authorship and You: It’s Not About the Rank

It’s not all about AuthorRank. There, we said it. It’s neither what this post is about nor authorship itself. Many resources out there have discussed this elusive metric as both the key to a higher search engine ranking and as Google’s sick and twisted way of making the SEO world even more complicated. The real marketing value, both of Google Authorship and your individual AuthorRank, boils down to one thing—valuable content.

You may be wondering what this means, but think about it. Grabbing hold of the notions that a) implementing authorship throughout your business’s marketing will boost your overall search ranking and b) AuthorRank is the only thing about Authorship that matters, sounds like a pretty narrow (and risky) approach to content marketing and SEO.

With these two marketing powerhouses, it’s vitally important to keep in mind that each takes a certain level of devotion and that each is a process. These campaigns evolve and change as your business’s goals do. They reflect the marketing efforts of top competitors, and most of all, they must be able to account for changes and updates from Google.