What is Search Engine Optimization? Believe it or not, there are still business owners who have no clue what SEO is. Or maybe they have an awareness, but they are either too scared or not interested enough to see the benefits in it. Well, today I’m going talk about how vital implementing SEO is for your business and how it can help drive sales.
When it comes to Internet Marketing, SEO is the foundation. Without optimizing and having the most relevant content on your site, it might be difficult to drive the most traffic and get the most engagement from your current and potential customers. Implementing SEO techniques will help get your business’s website to the top of the search engine rankings and reduce your costs per lead or acquisition by establishing relevant content and quality links.
Speaking of links….links can point to information on the same webpage or another webpage. Link building is your business’s effort to create links that point to your page or pages. And in the world of SEO, Link building is “King.” Without an effective link building strategy that is consistent with your company’s on-page optimization, SEO cannot be accomplished.
Optimizing your website’s content will provide your company the best opportunity to gain more traffic and ultimately drive conversions. It would also be greatly beneficial to optimize based on customer segments and seasonality as well. For example, an insurance company would focus on their recreational vehicle insurance during the warmer months of the year. This practice will help to keep your site’s content even more relevant and thus more likely to be highly-ranked in the search results.
So, how can implementing SEO help drive sales? As I mentioned earlier, by implementing SEO and optimizing your website’s content, you’ll be able to create more relevancy and improve your overall search rankings. The higher you are ranked in the search results, the more likely you are to generate more overall site traffic. Ultimately, the more site traffic that you generate translates to a greater chance that a user is going to convert and buy your product or service.